What's Happening with CooperVision in 2010

Posted by Dennis Murphy on Thursday, January 28, 2010

On the heels of an invigorating and motivating North America Annual Sales Meeting, I’d like to share with you what CooperVision has planned for 2010. Now more than ever, CooperVision is committed to our partnership with you, the practitioner. This year, we are expanding our sales and sales support organizations, while focusing our expanding resources on not only bringing you the best lenses in the industry, but also on managing both excellent patient care and a very successful practice.

The average industry experience across our sales force is 15 years, with an average of nearly ten years of sales experience with CooperVision. With this high level of industry expertise and passion, the CooperVision sales team can offer you a perspective on our industry and the world of contact lenses that is truly unique. In addition to the largest offering of contact lenses intended to fit the wide spectrum of your patient needs, in 2010 we will continue to offer resources, continuing education, and tools to help you get the most out of your patient visit. 

            We are also increasing our marketing efforts. Be on the lookout for new and exciting campaigns that will bring you tools and marketing programs to leverage social media specifically for your practice!  Be sure to ask your CooperVision Account Executive about these exciting programs. Our Research & Development team has a multitude of initiatives in 2010, including a substantial new product pipeline. Stay tuned to On Eye and coopervision.com to hear more.

            At CooperVision, we understand your business is all about your customer. For us, our business is all about you. We’re looking forward to building our partnerships with you in 2010.  As always, feel free to comment on here or ask any questions that are on your mind and we’ll get back to you!

How to Enhance Your Practice with CooperVision Technology

Posted by Mark Bertolin on Tuesday, January 26, 2010

Welcome to On Eye, the contact lens blog from CooperVision. One of my roles at CooperVision is to manage the technology that contact lens experts use to fit, order, and manage a contact lens practice. Log In or Register to see what technology is available to help you enhance your practice.

Practitioners: Log In or Register to view this post.

What the Experts are Saying about Multifocals

Posted by Doug Brayer on Thursday, January 21, 2010

Last year, CooperVision launched Focus on Presbyopia, an electronic newsletter dedicated to optimizing opportunities with multifocal contact lenses in your practice. Over the course of this past year, I had the pleasure to work closely with many talented multifocal experts who contributed to this newsletter.  Log In or Register to read my top 10 multifocal tips from past issues of Focus on Presbyopia.

Practitioners: Log In or Register to view this post.

Multifocal Myths Debunked: Myth #5

Posted by Jeff Machemer on Tuesday, January 19, 2010

MYTH #5: After the initial fit, if a patient presents with a distance VA problem, you should always adjust the power of the (D) lens.

FACT: Log In or Register to read how we debunk this myth!



Practitioners: Log In or Register to view this post.

Multifocal Myths Debunked: Myths #1-4

Posted by Jeff Machemer on Thursday, January 14, 2010

Over the course of the past six years, I have dedicated most of my time to promoting the use and fitting of multifocal contact lenses. A number of misperceptions continue to arise. There are 8 in particular that I’d like to address. Log In or Register to read the first four.

Practitioners: Log In or Register to view this post.

Need Bifocals? You Don't Need to Stop Wearing Contact Lenses!

Posted by CooperVision on Tuesday, January 12, 2010

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Leveraging Multifocals to Build Your Practice

Posted by Leslie Donahue on Thursday, January 7, 2010

In the past year, many practices have experienced a decrease in office traffic and revenue due to the recession. Which begs the question: what can we do in 2010 to bounce back? The answer is actually quite simple – PROMOTE MULTIFOCALS! Log In or Register to view tips on how to promote multifocals and to see why it’s in your best interest.

Practitioners: Log In or Register to view this post.

An Optometric Marketing Rx for 2010

Posted by Garth Bradley on Tuesday, January 5, 2010

It’s the perfect time of year to reflect on what worked and what didn’t work in 2009, while focusing on your marketing plans for 2010. Surely, we will continue to face challenges and risks, but with thoughtful planning and consistent tactical execution, we can improve our odds of achieving our goals despite living in an environment of unknown variables and uncertainty. Log In or Register to review your Optometric Marketing Rx.

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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