Mini Marketing Series: Getting Started with Social Media & Internet Advertising

Posted by Garth Bradley on Thursday, February 25, 2010

Do you currently advertise locally – perhaps in the Yellow Pages or other media? Despite the economic downturn, it’s actually a perfect time to step up your marketing and advertising efforts to differentiate your practice and attract new patients. Log In or Register to see how!


Practitioners: Log In or Register to view this post.

We're on facebook!

Posted by CooperVision on Tuesday, February 23, 2010

CooperVision ECP is the first official facebook fan page in the contact lens industry geared towards an ECP and Professional audience. On our fan page, you will find information about our products, educational resources for you and your staff, and tips about building your practice. Check it out!

 

Are you interested in creating a facebook fan page for your practice? Check out our How-to Guide, be sure to integrate it into your current marketing strategy, and start networking! Are you already on facebook? Become a fan of CooperVision ECP!

 

How to Get Started - Creating a Facebook Fan Page for Your Practice

Posted by CooperVision on Thursday, February 18, 2010

Did you know there are over 400 million people on facebook? And that nearly 1.5 million local businesses have an active facebook fan page? According to the facebook press room statistics, the average user has 130 fans – meaning that when a user becomes a fan of your practice, it’s broadcast to their network of (on average) at least 100 people. Reports suggest that facebook is quickly becoming one of the most popular sites for search and information.

 

So – how do you get started? It’s simple. And free! Log In or Register to figure out how.

 

 


Practitioners: Log In or Register to view this post.

Multifocal Myths Debunked: Myth #7

Posted by Jeff Machemer on Tuesday, February 16, 2010

MYTH #7: Emetropes do not do well with multifocals.

FACT: Log In or Register to debunk this myth!

 

 

 


Practitioners: Log In or Register to view this post.

Welcome, Richard Clompus!

Posted by CooperVision on Thursday, February 11, 2010

Richard Clompus, OD, FAAO, has joined CooperVision

CooperVision recently announced that Richard Clompus, OD, FAAO, has joined the company as vice president, global professional relations within the Global Commercial Strategy team. Dr. Clompus will support clinical studies, education, and professional affairs on a worldwide basis in order to further establish CooperVision’s position in the global contact lens industry.

“Richard brings a wealth of experience and technical expertise to this role,” said Jeffrey A. McLean, executive vice president, Global Commercial Strategy, CooperVision. “We look forward to his contribution as we continue to develop our professional relations strategy, clinical programs, and enhance the overall experience of our customers.”

Dr. Clompus most recently served as director of The Vision Care Institute, LLC, supporting student and doctor education in the U.S., Canada, and Puerto Rico. Prior to that, he was part of Johnson & Johnson Vision Care where he held leadership positions within The Spectacle Lens Group and Vistakon. He is a member of the American Optometric Association, charter member of the AOA Contact Lens Section, and Fellow of the American Academy of Optometry.

Dr. Clompus was also in private practice for 20 years, establishing an innovative optometric practice in West Chester, Pa., providing multidisciplinary eye care and contact lens specialty services. He has exceptional expertise in the use of multimedia technologies for presentations and training, published many journal articles, and is a contributing author to several publications. Dr. Clompus graduated from the Pennsylvania College of Optometry and completed a family practice residency at the University of Alabama School of Optometry in Birmingham.

He and his family will be relocating to CooperVision’s global headquarters in Pleasanton, California.

Welcome to CooperVision, Richard!

Mini Marketing Series: Keep an Eye on Your Marketing

Posted by CooperVision on Tuesday, February 9, 2010

In tough financial times, usually one of the first business practices to get cut from the budget is marketing. However, a savvy business person invests in marketing during this time because others are not! In business, the customer is the key to success – marketing is a way of communicating with your customer, and an easy way to reinforce them of how important they are to your business. We’ve listed a few friendly reminders to make sure you’ve got your marketing bases covered… Log In or Register to view this post!


Practitioners: Log In or Register to view this post.

Got a Question about Multifocals? We've Got Answers.

Posted by Leslie Donahue on Thursday, February 4, 2010

Our resident multifocal expert, Leslie Donahue (who co-invented the Balanced Progressive Technology design used in Proclear), tackles some questions about fitting multifocals. Did we leave your question off our list? Leave it in our comments section and Leslie will answer it! Log In or Register to read this post.


Practitioners: Log In or Register to view this post.

Multifocal Myths Debunked: Myth #6

Posted by Jeff Machemer on Tuesday, February 2, 2010

The Multifocal Mythbuster List continues… Log In or Register to read Myth #6.


Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

Calendar

<<  August 2014  >>
MoTuWeThFrSaSu
28293031123
45678910
11121314151617
18192021222324
25262728293031
1234567

View posts in large calendar