Social Media & Your Practice: Transforming the Relationship with Your Patients

Posted by Dr. Alan Glazier on Tuesday, June 29, 2010

Did you miss our recent webinar on ODWire?

Our webinar focused on the benefits of implementing a social media (SM) marketing strategy.  We discussed different ways which SM can be used to drive new business and the benefits of SM marketing over traditional marketing.  We discussed the basic structure of a social media campaign, i.e. what tools to use, how to use them and how to use them together for a more effective campaign.  We discussed CooperVision's mycontactsports.com teen campaign and Facebook marketing assistance as evidence of their commitment to help clients succeed with social media marketing.  We presented statistics to back up our strategy and answer questions from webinar guests such as "How much time do you dedicate to your social media marketing efforts" and "What tools do you find most useful". Listen to the archived webinar here:

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Gear Up With Gold-Medal-Winning Soccer Star Heather O'Reilly

Posted by CooperVision on Tuesday, June 22, 2010
Have you heard about Contact Sports and the Gear Up Grants we are awarding to local sports teams and athletes? Soccer star Heather O'Reilly wants to make sure teen athletes gear up and get the chance to apply for a grant worth $2,500! Check out the video and visit www.mycontactsports.com to learn more!
The last day to enter is June 25th. Gear Up!

Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by CooperVision on Monday, June 21, 2010

Connect with CooperVision's Social Media Symposiums - even if you didn't have the opportunity to attend our seminars at the AOA Optometry's Meeting this past week. Click on the link below to access the full presentation:

Log In or Register to access our social media presentation from the AOA's Optometry Meeting as well as our Social Media Guide for Eye Care Professionals.


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Tune In for a Free Podcast on Social Media for Your Practice!

Posted by CooperVision on Wednesday, June 16, 2010

Tune in as Dr. Alan Glazier, our social media consultant, joins Dr. Nathan Bonilla-Warford from Peripheral Vision on his latest podcast. Click on the link below to access Peripheral Vision Podcast #4:

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Dr. Alan Glazier is Nominated for NVTC Social Media Award

Posted by CooperVision on Tuesday, June 15, 2010

Congratulations to our social media consultant, Dr. Alan Glazier, on his recent nomination for a Social Media award from the Northern Virginia Technology Council! Dr. Glazier has been involved with social media for over four years and is actively speaking across the country about the effectiveness of social media on small medical businesses. Congrats and best of luck, Dr. Glazier!

Read the article here:  

Dr. Alan Glazier, an optometrist in Rockville, Maryland, has been nominated for an award in the first annual Northern Virginia Technology Council (NVTC) Social Media Committee (SMC) Awards.

The award ceremony will be held on June 15, 2010 from 6-8 p.m. at the K Street Lounge located at 1301 K Street, NW, Washington, DC 20005.

Dr. Glazier is the owner and founder of Shady Grove Eye and Vision Care, a premier private optometric practice serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington, DC.  Dr. Glazier is a pioneer in social media as it applies to small medical business and has been interviewed by Entrepreneur magazine, Small Business Trends Radio and Network Solutions on the subject.  Dr. Glazier is a frequent lecturer on the subject as he is one of the few doctors who utilizes the internet and social media as his sole form of marketing and advertising for his practice.  He is a consultant to CooperVision, a major contact lens manufacturer, a blogger for Sightnation.com and blogs here at eyeinfo.wordpress.com .  Dr. Glazier created the popular hashtags #badvisiondecision and #medicalmonday and is the creator of the #MedicalMonday Healthcare Twitizen of the week award, recognizing other health care providers for their time and efforts educating the public via Twitter.  He founded the Shady Grove Eye group on Facebook and provides a free eye exam to someone in need for every 100 members who join the group.

Follow him @EyeInfo

Do you have questions regarding social media? Do you want to know how you can use it to effectively build your business? Dr. Glazier will be joining us live at the AOA Optometry's Meeting during our social media seminars (Thursday, June 17th from 6:00-7:00 PM and Friday, June 18th from 4:30-5:30 PM). Feel free to post questions here or on our CooperVisionECP Facebook Fan page. We will be posting the presentations as well as answers to the most frequently asked questions next week.

Are You Going to the AOA Optometry Meeting? Join Us for Our Social Media Seminars!

Posted by CooperVision on Thursday, June 10, 2010

Curious about how and when to leverage social media to drive your business? Connect with CooperVision and attend one of our social media seminars at this year's American Optometric Academy Optometry Meeting in Orlando, Florida (June 16-20). We will address the how, what, when, where and why to use social marketing (Facebook, YouTube, blogs, organic and paid search, etc.) as it relates to YOUR practice, based on in-market test results.

Our first session (Thursday, June 17th, 6-7 PM) is sold out - we've added a second session on Friday, June 18th from 4:30-5:30 PM. Seating is on a first-come, first-served basis.

Do you have questions about social media? Ask them here or post them to our facebook fan page for eye care professionals... we will answer the most frequently asked questions during our seminars as well as post them to our blog after the AOA. We look forward to hearing from you!

The Buzz about iHealth

Posted by Mile Brujic, OD on Tuesday, June 8, 2010

CooperVision's multifocal spokesperson, Dr. Mile Brujic of Premier Vision Group, recently stopped by the Daily Buzz to talk about protecting your iHealth in a digital world. Watch the interview to learn some simple tips for protecting your vision and how multifocal contact lenses can improve your lifestyle!

The Buzz about iHealth

Check out our recently launched YouTube channel for more educational and informational videos relating to eye health and contact lenses.

The Bet at Grand Central Station: Presbyopia vs. Astigmatism

Posted by CooperVision on Thursday, June 3, 2010

Watch Mark Malkoff as he tests unsuspecting people in Grand Central Station on their knowledge of presbyopia and astigmatism, two common vision problems that affect millions of Americans. Play the video and test your knowledge!

The Bet at Grand Central Station: Presbyopia vs. Astigmatism

So, what is presbyopia? Presbyopia is a common vision disorder that occurs in most people after they reach 40, making it difficult to read small print. Not many people know what presbyopia is, but fortunately CooperVision multifocal contact lenses are available to correct this condition. Watch Mark Malkoff hit Grand Central Station in New York to find out if anyone can define presbyopia:

What is Presbyopia?

What is astigmatism? Astigmatism is an eye disorder where the cornea (the clear tissue covering the front of the eye) is abnormally curved, causing your vision to be out of focus. Not many people know what astigmatism is, but the good news is CooperVision offers a variety of toric lenses that correct this common condition. Watch Mark Malkoff hit New York City's Grand Central Station to see who can define astigmatism:

What is Astigmatism?

CooperVision Contact Lens Consultants: Your Secret Weapon to Success!

Posted by Bill Shelly on Tuesday, June 1, 2010

Our contact lens consultants at CooperVision are here for one reason only – to support you and your business. Our NCLE certified consultants have over 100 years combined experience and provide expert fitting advice to practitioners for all channels and products. The trained professionals on the CooperVision contact lens consultant team are expert in resolving the most challenging fitting scenarios and serve as an educational resource for practitioners, staff and sales team members. Log In or Register to read more!


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About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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