Have You Made Your New Year's Resolution Yet?

Posted by CooperVision on Tuesday, December 28, 2010

Make it your official New Year’s resolution to improve your social media and web presence: try to post to your practice’s Facebook Fan Page at least twice a week in 2011. Doing so can help increase your organic search rate (Google includes sites such as Facebook and Twitter in their rankings calculations*) and help you build a loyal fan base. Dedicate at least one staff member in your office as an administrator to the fan page and official status-updater. Make sure you’re posting relevant and useful content – relevance is important to both Google and your fans (you don’t want to spam your fans with unwanted information). What type of information should you be posting? Here’s what we recommend:

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Anatomy of the Eye

Posted by CooperVision on Thursday, December 23, 2010

Did you know?  The human eye has the sharpest vision when light rays passing through the various structures of the eye meet at a sharp focal point on the foveal area of the retina.  Although the cornea and lens of the eye may be perfectly round, if light rays are focused before they reach the retina (a condition known as Myopia or Nearsightedness), distance vision will not be clear.   If light rays are focused behind the plane of the retina (a condition known as Hyperopia or Farsightedness) vision may or may not be clear depending on the amount of hyperopia and the amount of someone’s focusing ability.  Although a hyperopic person may see clearly both at distance and near, if too much focusing effort is needed, discomfort, headaches, etc. may occur.  If not enough focusing ability is available, vision will not be clear up close or at both up close and distance. 

Distortion of vision can also occur when the curvature of the cornea is football-shaped (a condition known as Astigmatism) rather than uniformly round as light rays will not be focused at a sharp focal point.

                                                

Go Mobile! Update Your Facebook Fan Page On the Go

Posted by CooperVision on Tuesday, December 21, 2010

There are currently over 500 million people on Facebook - did you know that almost 50% are accessing Facebook through their mobile phone*? While there are downloadable apps to access and update one's personal Facebook profile via a smartphone, we haven't yet seen an app to manage a Fan Page.

So how do you update your business Fan Page while you're on the go? Follow these simple instructions and you're as mobile as ever:

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Rebate Reminder - Savings on Contacts

Posted by CooperVision on Thursday, December 16, 2010

Are you new to contact lenses or getting refit? We’ve got savings for you! Our $25 new fit – refit rebates for Proclear 1 Day, Clearsight 1 Day, and Avaira can be combined with our product purchase rebates, meaning you can save up to $85 with Proclear 1 Day or Clearsight 1 Day and up to $70 with Avaira. Hurry, these rebates are only offered through 12/31/10! Contact your eye care practitioner for more information. To download a free* trial pair certificate and to locate the eye care practitioner nearest you, click here.

For program terms and conditions, please visit our Rebate Center.
*By prescription only. Eye exam may be required and this coupon does not include eye exam or fitting fees.

Grant Money to Fund Sports Needs for Teens Across the Country

Posted by CooperVision on Tuesday, December 14, 2010

Earlier this year, we launched the Contact Sports program to educate young athletes, parents and coaches about the importance of eye health in relation to sports. As part of the program, we kicked off the Gear Up Grants Contest, a contest in which teen athletes could submit a video or photo and a story explaining why their team deserved the grant to help fund a sports-related need. The Round 1 Gear Up Grants recipients were announced in September - 10 teams from across the country received grants of $2,500 each as well as a year supply of contact lenses for each team member with vision correction needs.

The Round 1 recipients are utilizing their grant money to fund practices and help support the cost of new uniforms, among other things. One of the recipients, the Victor Central School District's Marching Blue Devils band (NY) will use their $2,500 grant to help fund practices for their 115 student band, as well as offset the cost of their students' participation in one of three indoor performance ensembles this winter. The Kahuku High School Girls Volleyball team in Kahuku, Hawaii plan to use their $2,500 grant to purchase new volleyball equipment, as the majority of what they use currently is donated from other schools. To read more about these two teams and the rest of our Round 1 Winners, please visit our website. Stay tuned for the announcement of our Round 2 Gear Up Grants Winners!

Changing Lives with the Adopt a Patient (SM) Program

Posted by CooperVision on Thursday, December 9, 2010

Dr. Josh Lotoczky is an Associate Professor at the Michigan College of Optometry, where he runs the Adopt A Patient SM program with his 3rd and 4th year students. The CooperVision sponsored program provides optometry students with hands-on fitting experience while providing complimentary contact lenses for those who need it most in the local communities of participating optometry schools.  “The beauty of the program,” Dr. Lotoczky recently said, “is that it educates young optometry students on both the clinical side of the business and the human side as well.”  Dr. Lotoczky has been participating in the Adopt A Patient SM program at the Michigan College of Optometry for 3 years and has seen approximately 70 patients come through the program. 

“Besides the increased educational value this program adds to my students’ clinical experience, it touches patients in ways that can change their lives forever.  I know that sounds too good to be true but allow me to share with you what an Adopt A Patient SM participant’s mother told me when she returned to our office with her son.  We had fit her daughter a few months back.  She was a very high hyperope who was having a lot of trouble in school.  Other kids teased her about her "coke bottle glasses" on a daily basis.  She resorted to breaking her frames in an effort to avoid the ridicule of these other kids. As you can imagine, her grades were suffering and she was on the brink of dropping out of school. 

After receiving her CooperVison lenses, her grades improved to A's and B's and she made new friendships.  I can tell you first hand that I saw a difference in her as well.  The quiet, shy girl of a few months back was replaced by a talkative confident young woman.  This is probably the best example I can think of but it doesn't mean that our other cases don't help people in need to an equal degree.

Thank you for providing this wonderful program for our patients in need.”
Josh Lotoczky, O.D., Associate Professor, Michigan College of Optometry

For more information on the Adopt A Patient SM program, please click here. If you’re an optometry student or professor and are interested in bringing the Adopt A Patient SM program to your school, please email Mark Andre at mandre@coopervision.com.

Gear Up for Hunting and Shooting Season with Multifocal Contacts

Posted by Jeff Machemer on Tuesday, December 7, 2010

Aside from working in the ophthalmic industry for the past 30 years, I’ve also spent the past 30 years being active in competitive handgun and rifle shooting. Based on my experience in both fields, I’d like to discuss the effects of vision correction and aging on the sport of hunting and shooting.

Whether you’re a competitive target shooter, experienced hunter, or new to either sport, you need the right gear to be successful. You spend time, energy, and money prepping for the season and purchasing new equipment. Why not spend some time reviewing one of your most important pieces of equipment – your eyes. You may be surprised, but a review of your vision may help improve your performance.
 
Optics and Sight:
A younger shooter (under the age of 40) has native vision capabilities, meaning he or she is able to take full advantage of the optics on their firearms. As a shooter gets closer to 40 (the average age for the onset of presbyopia, a natural vision condition in which the eye starts to lose clarity for near images), he or she begins to lose the ability to use the sights or optics of their firearms, due to near vision loss, usually causing a decrease in performance level.

In these sports, simultaneous vision is key. Avid hunters and shooters purchase expensive equipment to ensure they can see the sights and target clearly. If you’re nearing 40 (or older), and facing the issue of losing near vision, one of the simplest ways to improve your game is to consider multifocal contact lenses.

How to Improve Your Performance: Multifocal Contact Lenses
If you want to fully maximize your capabilities for simultaneous vision, I highly encourage you to talk to your doctor about multifocal contact lenses. Multifocal contact lenses are the contact lens alternative to bifocal glasses. Bifocal glasses provide distance vision on the top level and near vision on the bottom level. With bifocal glasses, you have to adjust your line of sight to either the distance target or the near target. Multifocal contact lenses use optics specifically designed to produce both distance and near clarity at the same time, eliminating the need to force your eyes into different viewing levels.

Besides providing more natural vision, other benefits to wearing contact lenses while hunting or shooting include the elimination of foggy glasses, misplaced glasses, and not having to deal with rain on your lenses or the hassle of taking your glasses on and off. No matter what your vision correction need is, contact lenses are a great option for full time or occasional wear for sports.

*While you may choose to wear contact lenses for your personal vision needs, it is always recommended that you wear some form of eye protection when participating in shooting and hunting sports.

Whether you are an early presbyope (just discovering the need for reading glasses) or a presbyope with astigmatism, we have contact lenses for most every vision need. For more information about multifocal contact lenses, please visit our website.

To find the doctor nearest you, use our Practitioner Locator and ask about the Proclear line of contacts. Gear up for your best hunting and/or shooting season yet!

Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by Dr. Alan Glazier on Thursday, December 2, 2010

Have you thought about starting a Facebook fan page for your practice? Are your colleagues talking about blogging and you'd like to learn more? Are you curious about social media and how applicable it is to the eye care industry? What can it do for your business?

Our Social Media Spokesperson, Dr. Alan Glazier, answered these questions and more when he spoke about the social media journeys of five eye care practitioners (including his own!) during a luncheon at the American Academy of Optometry's Academy 2010 Meeting last month. Download or view Dr. Glazier's presentation below to learn how social media can help you:

  • Attract new patients
  • Retain existing patients
  • Differentiate your practice
  • Build your practice profitability

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About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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