Tips for Wear and Care of Your Contact Lenses

Posted by CooperVision on Monday, January 31, 2011

Thinking about getting contact lenses? New to contact lenses? Check out our Rookie Playbook for tips on wear and care of your contact lenses.

Free Social Media Webinar: Case Studies from Practitioners

Posted by CooperVision on Tuesday, January 25, 2011

In conjunction with ODWire, we are hosting a social media webinar on Wednesday, February 2nd from 9:00-10:30 pm, EST. The webinar, "Bringing Patients in Through Social Media: Case Studies from Practitioners" will feature Dr. Justin Bazan from Park Slope Eye in Brooklyn, New York, Dr. Nathan Bonilla-Warford from Bright Eyes Family Vision Care in Tampa, Florida, Janice Gaub, CooperVision's Senior Marketing Director of Internet and Social Media, and Molly Hildebrandt, CooperVision's Associate Marketing Manager of Social Media and Public Relations. Dr. Bazan and Dr. Bonilla-Warford will each be sharing two case studies of how they’ve successfully implemented social media tactics to build their business and increase their patient flow.

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Find an Eye Doctor Near You

Posted by CooperVision on Thursday, January 20, 2011

Start the year off right - schedule an annual eye exam. Find an eye doctor near you - use our Practitioner Locator to select from a list of eye care practitioners* who can fit you with the right contact lenses for your needs and lifestyle. Enter your zip code, choose your closest practitioner from the map, and hit the print icon. You will print off directions to your selected eye doctor's location as well as a free* trial lens certificate. See the CooperVision difference!

*These eye doctors are practitioners who fit CooperVision contact lenses. This is not a complete list of eye care practitoners in your area. Your choice of practitioner is solely your decision.

*By prescription only. Eye exam may be required and this coupon does not cover eye exam or fitting fees.

Announcing the Roll-out of Avaira® Toric Contact Lenses

Posted by CooperVision on Tuesday, January 18, 2011

Earlier today, we announced the nationwide rollout of Avaira® Toric silicone hydrogel lenses for astigmatic patients in the United States.  Avaira Toric was launched in June, but demand was so high for this lens, the launch was restricted to a few thousand customers that had a fitting set. The Avaira Toric lens is designed to provide consistent performance in a broad range of astigmatic patients regardless of a patient’s prescription. Avaira Toric offers exceptional stability, vision and comfort from a unique lens design that combines a consistent horizontal thickness, an optimized ballast, naturally wettable material, a low modulus and high water content.

“Avaira Toric has performed extremely well in the market.  We are pleased to now offer this outstanding product to a broad range of eyecare professionals,” said James Gardner, vice president of Marketing, the Americas, at CooperVision. “Avaira Toric is a great addition to our Avaira family of products and our growing portfolio of silicone hydrogel lenses.”

Avaira Toric contact lenses provide improved visual performance in a broad range of astigmatic patients – regardless of their cylinder power or axis – through the positioning of the lens ballast and the smooth, junctionless surface of the lens. In addition, the lens features a consistent horizontal thickness across the power range to improve lens stability and to reduce rotation and a wide ballast band that completely encircles the optic zone to optimize lens-lid interaction for both orientation and comfort.
Avaira Toric lenses provide a naturally wettable lens that uses CooperVision’s Aquaform® Comfort Science™ that allows for maximum all-day comfort. This technology creates a naturally hydrophilic contact lens that retains water, minimizing dehydration, eliminating the need for wetting agents, coatings or additives.

“I have been fitting the Avaira two-week lens in many patients and they are very pleased with the lens. I am excited to also offer my astigmatic patients the same benefits with the Avaira Toric contact lens,” said Bora A. Yurter, O.D., Cohen’s Fashion Optical, Elmhurst, NY. “Avaira Toric lenses give my patients all-day comfort and exceptional visual performance regardless of their prescription.”

Avaira Toric Lens Parameters
Avaira Toric is manufactured from enfilcon A material. Water content is 46 percent, Dk is 100, and Dk/t is 91. The lens features sphere powers from Plano to -6.00D; a base curve of 8.5mm; a diameter of 14.5mm; cylinders of -0.75, -1.25, and -1.75; and an axis from 10 degrees to 180 degrees in 10-degree steps. An expanded SKU range will be launching in the future.


2011 Direct Trade Policy

Posted by CooperVision on Thursday, January 13, 2011

The 2011 CooperVision U.S. Direct Trade Policy is here. Log In or Register to access it.

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Second Round of $25,000 Grants Awarded to Help Teens Succeed in Sports

Posted by CooperVision on Tuesday, January 11, 2011

Congrats to our second round Gear Up Grants winners! We are excited to announce the 10 winning teams:

• AL Stanback Girls Volleyball Team, Hillsborough, N.C.
• Club Olympia Judo, Fond du Lac, Wis.
• Crested Butte Junior Nordic Ski Team, Crested Butte, Colo.
• Grandview High School Swim Team, Columbus, Ohio
• Glades Day School Football Team, Belle Glade, Fla.
• La Porte Midget Cheer Team, LaPorte, Ind.
• Millennium High School Baseball Team, Tracy, Calif.
• Renaissance Magnet High School Weightlifting Program for Self-Esteem, Meridian, Idaho
• Rock Hill High School Boys Basketball Team, Catawba, S.C.
• Whitewater Alberta Slalom Canoe/Kayak Team, Calgary, Alberta

The 10 winning teams will each receive $2,500 in grant funds and each athlete on the team who needs corrective lenses will receive a one year supply of CooperVision contact lenses. Want to learn more about their winners? Click here to read their winning stories.

Sports offer more than just physical activity – they are a source of confidence and personal strength. With teen participation in sports increasing each year, we are proud to continue to support teens in their athletic ambition, while raising awareness of the importance of vision health. "CooperVision is excited to see the positive impact of both the grant money and contacts on our winning teams," said Dennis Murphy, president, the Americas. "We wish them the best."

We launched the second round of the Gear Up Grants program this past July as part of the Contact Sports initiative to help teens gear up for sports and teach them about the relationship between healthy vision and sports performance. To learn more about the Contact Sports program and the Gear Up Grants Round 1 and 2 winners, visit

Congrats to all the Gear Up Grant winners!

January is Glaucoma Awareness Month

Posted by CooperVision on Thursday, January 6, 2011

January has been declared National Glaucoma Awareness Month. Glaucoma is listed as the second leading cause of blindness globally, and according to research conducted by Prevent Blindness America and the National Eye Institute, the disease affects over 2 million adults (over the age of 40) in the United States.

What is glaucoma? The Glaucoma Research Foundation defines it as "a group of eye diseases that gradually steal sight without warning."1 It is sometimes referred to as the "sneak thief of sight" as there are generally no symptoms or warning signals in the early stages of the disease. Annual eye exams are important for adults as they may help detect diseases such as glaucoma and diabetes in the early stages. Contact your eye care practitioner today to schedule your next eye exam. To find an eye care provider near you, please visit our website.

Visit the Glaucoma Research Foundation's website for more information, including risk factors for the disease and to learn how you can help find a cure.


1 Glaucoma awareness month. Glaucoma Research Foundation, Retrieved from <>. Accessed on January 6, 2011.

How the Eye Works

Posted by CooperVision on Tuesday, January 4, 2011

Light from object A is focused by the cornea and crystalline lens to form an upside-down image on the light-sensitive photoreceptors of the retina.  Information is transmitted from these photoreceptors to the brain via the optic nerve.  The quantity of light entering the eye is regulated by the iris (colored part of the eye).  The pupil is the variable-sized black circular opening in the center of the iris.


This is an animated example of normal spherical vision.
Please note: The brain re-interprets the image, making it appear right-side up.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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