Exceptional Stability, Vision and Comfort All in One Lens

Posted by CooperVision on Thursday, February 24, 2011

Avaira Toric contact lenses are the latest addition to our 2-week silicone hydrogel family of lenses. So if you have an astigmatism, you now have the option to wear a lens that has an exceptional ability to stay moist and transmit high levels of oxygen through the lens material as a result of our exclusive AQUAFORM® Comfort Science.  The unique material binds water within the lens without the need for additional surface treatments or wetting agents – giving you a comfortable lens day after day.

Avaira Toric at a glance:
• Moist and comfortable from the inside out
• Lets plenty of oxygen flow through to your eye
• Visual performance you can count on
• Softer, more flexible lens material incorporating a UV blocker*

As a world leader in toric contact lenses, CooperVision’s Avaira Toric lenses are designed for consistent fit and visual performance – helping you see clearly every time you blink. Click here for information on rebates for Avaira Toric contact lenses.

*Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, as they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

Health Topics are Frequently Searched for Online

Posted by CooperVision on Tuesday, February 22, 2011

Having an online presence in this day and age is critical. Especially in the medical industry, as reports show that health topics continue to be one of the most frequently searched for subjects on the internet, with a reported 80% of all internet users (approximately 59% of the US adult population) searching online for health related information.1 

According to a recently published survey from the Pew Internet Project, searching online for health information ranked third amongst online activities, behind emailing and using a search engine. The most frequently searched for topics include: specific diseases or medical problems, certain medical procedures or treatments, doctors or other health professionals, hospitals or other medical facilities, and health insurance (including private insurance, Medicare, or Medicaid).2

Log In or Register to read more, including what this means for your business and how you can easily be found on the internet.

Practitioners: Log In or Register to view this post.

Facebook Page Layout Updates: What It Means to You

Posted by CooperVision on Thursday, February 17, 2011

Facebook recently announced that fan pages will soon receive an upgrade to include additional features and a new layout. This upgrade will go into effect for all Facebook fan pages by March 1, 2011. In the meantime, on your next visit to your page, you may be prompted to upgrade early.

Log In or Register to find out what's changing and what it means to you.

Practitioners: Log In or Register to view this post.

Contact Lens Application and Removal

Posted by CooperVision on Tuesday, February 15, 2011
At CooperVision, we're committed to helping you enjoy the healthiest, most enjoyable contact lens wearing experience possible. And that includes helping you properly care for your contacts. While the office of your eye care professional is the best resource when it comes to information about caring for your lenses, the Application and Removal of Contact Lenses video below offers you some good general guidelines. Follow these simple steps to apply and remove your contact lenses properly:
Application and Removal of Contact Lenses

Proclear Products Added to Rebates

Posted by CooperVision on Thursday, February 10, 2011

We've added Proclear Sphere , Proclear Toric and ProclearToric XR to our 2011 rebate offerings. For program terms and conditions, and more information, please visit our Rebate Center and see how you can save up to $50 on your CooperVision contact lenses!

Cooper Companies Receives Award from American Heart Association

Posted by CooperVision on Tuesday, February 8, 2011

Our parent company, The Cooper Companies, was recently awarded the Gold Level Heart Fit-Friendly Award from the American Heart Association for our Cooper Wellness program.

The Cooper Wellness program kicked off in early 2010 as a part of our global wellness initiative. The goal of this program is to promote healthy lifestyles among employees and their families in an effort to decrease the risk of disease and enhance their quality of life. The program provides participants with nutritional recipes and fitness challenges.

Accepting the award on behalf of all employees, Bob Weiss, President and Chief Executive Officer of the Cooper Companies said, “Our Healthy Choices program has been a great way to demonstrate our commitment to our employees; that they are the ones who make us successful.” He added, “We are honored to receive the award as we have put a great deal of effort into launching a global wellness program. We look forward to continuing to partner with the American Heart Association for future heart walks and programs as we work towards progressing to the next level American Heart Association award.”


ODWire.org Webinar: Bringing in Patients Through Social Media

Posted by CooperVision on Thursday, February 3, 2011

Did you miss our free social media webinar on ODWire on Wednesday, February 2nd? If so, Log In or Register to access the recorded webinar and a copy of the presentation!

Practitioners: Log In or Register to view this post.

Reminder: Free Social Media Webinar Tomorrow Night

Posted by CooperVision on Tuesday, February 1, 2011

Update: During tomorrow night's free social media webinar, Dr. Bazan will be adding a live promotion to the Facebook page of one lucky webinar attendant! Have you registered yet?

In conjunction with ODWire, we are hosting a social media webinar on Wednesday, February 2nd from 9:00-10:30 pm, EST. The webinar, "Bringing Patients in Through Social Media: Case Studies from Practitioners" will feature Dr. Justin Bazan from Park Slope Eye in Brooklyn, New York, Dr. Nathan Bonilla-Warford from Bright Eyes Family Vision Care in Tampa, Florida, Janice Gaub, CooperVision's Senior Marketing Director of Internet and Social Media, and Molly Hildebrandt, CooperVision's Associate Marketing Manager of Social Media and Public Relations. Dr. Bazan and Dr. Bonilla-Warford will each be sharing two case studies of how they’ve successfully implemented social media tactics to build their business and increase their patient flow.

For more information about ODWire, Dr. Bazan, Dr. Bonilla-Warford and the webinar, check out the latest podcast from Peripheral Vision.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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