on Thursday, March 31, 2011
In honor of Presybopia Awareness month, which starts tomorrow, we'd like to test your knowledge! Watch along as Mark Malkoff heads to New York City's Grand Central Station to find out how many people can define presbyopia - how did you do?
on Tuesday, March 29, 2011
CooperVision announced that it will become a Gold Global Sponsor of Optometry Giving Sight
in Asia Pacific and Latin America. The sponsorship is in addition to the support it already provides to the charity in Australia, where it is a Silver National Sponsor, and to contributions made in Southeast Asia, Latin America and other parts of the world.
“We are delighted to make this commitment to Optometry Giving Sight on behalf of CooperVision,” said Dr. Juan Carlos Aragón, president of CooperVision for Asia Pacific and Latin America regions. “Ninety percent of the world’s preventable blindness occurs in the developing world. Our company, on a worldwide basis, wants to be part of the solution.”
"This is an exciting development for Optometry Giving Sight,” said Global CEO, Clive Miller. “There is growing interest from eyecare professionals throughout these regions to help develop the human resources and infrastructure required to give all people the right to sight and to help end the cycle of poverty that many people find themselves in, simply because they can’t access an eye examination and glasses. This support from CooperVision Asia Pacific and Latin America will greatly assist our efforts to raise more money to fund more sustainable eye care projects in these areas”.
Optometry Giving Sight is a global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error—simply the need for an eye examination and glasses. It was created in 2003 by the World Council of Optometry, the International Centre for Eyecare Education and the International Agency for the Prevention of Blindness as a means of mobilizing resources from the global optometric community to fund the development of sustainable eye care projects in communities where these do not currently exist.
For more information, read the full article here
on Thursday, March 24, 2011
We launched our new corporate positioning in New York City last week, kicking off with a logo unveiling event on the floor of the New York Stock Exchange.
“Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers,” said Dennis Murphy, president, the Americas, CooperVision. “We appreciate that no two eyes, no two patients, and no two days are ever the same. That’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers."
Welcome to a new perspective on contact lenses - we are refreshing our look to best reflect our unique offering to eye care professionals and lens wearers. You will notice we are introducing a colorful, refreshing new look. You will soon notice new packaging that reflects the imagery shown to the left. To see more photos from our logo unveiling event at the New York Stock Exchange, please click here.
Tell us what you think of our new logo!
on Tuesday, March 22, 2011
Last week, we debuted our new corporate branding in New York City on the tradeshow floor at Vision Expo East. The booth displays our new watermark logo, which was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The booth also features imagery from our new Eyefit Biofinity campaign, which focuses on addressing unique patient needs and fitting more than just your patients' eyes.
For more images from the tradeshow floor, please visit our Facebook fan page for Eye Care Professionals
and view the Vision Expo East 2011 photo album
on Friday, March 18, 2011
Earlier today, we unveiled our new brand positioning and visual identity that better reflects our values.
“CooperVision had a record year in 2010,” said John A. Weber, president of CooperVision Inc. “In developing this new positioning we harnessed the momentum from 2010 and coupled it with a strong product pipeline and increased investment in sales & marketing to create a platform that brings a refreshing perspective to the market.”
“Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers,” said Dennis Murphy, president, the Americas, CooperVision. “We appreciate that no two eyes, no two patients, and no two days are ever the same. That’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers.”
The new watermark logo was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The spectrum of colors and fluid nature of the design reinforces CooperVision’s perspective that the world is a vibrant, ever-changing place. It also provides a unique take on water and comfort – valuable qualities of the CooperVision lenses that are key ingredients in our wearers’ daily lives.
In addition to an updated marketing portfolio and packaging, the marketplace will experience a much energized CooperVision, building on our commitment to the eye care practitioner and the hard-to-fit patient with an ever expanded offering of our more widely used lenses such as Biofinity.
The new branding will debut in a new eye care practitioner trade campaign for the Biofinity product line, and will be rolled out across all of our online properties and product packaging over the next few months. Building on the success of our practitioner-facing social media program in 2010, we are continuing to provide innovative solutions to practitioners. The Biofinity campaign will include access to content via quick response (QR) codes for both practitioners and patients.
The new corporate brand identity was developed by global strategic branding firm Siegel + Gale.
on Tuesday, March 15, 2011
Are you interested in the freedom of contacts but skeptical about a commitment? With Proclear 1 Day, you get all the convenience of a daily contact lens and comfort that stays with you. Try Proclear 1 Day with this free* trial lens offer and ask about the new wearer rebate!
*By prescription only. Eye exam may be required and this coupon does not include eye exam or fitting fees.
on Thursday, March 10, 2011
Throughout March, Prevent Blindness America is educating employees across the country about the importance of eye health and wellness in the workplace. Common potential safety risks in the workplace can range from hazardous chemicals to computer vision syndrome, depending on your line of work. Important steps to take to best protect your eye health range from wearing safety goggles to giving your eyes a quick break from the computer screen.
For more information, including how your company can participate in Prevent Blindness America's Healthy Eyes Vision Wellness Program, click here. To read a related article with tips on keeping your eyes healthy in the digital world, please click here.
Schedule an annual eye exam today to discuss what you can do to best protect your eye health while on the job. To find an eye care practitioner near you, click here.
on Tuesday, March 8, 2011
We know that no two eyes are alike and no two contact wearers see the world the same way. To us that is refreshing. Stop by our booth (MS1412) to see how we can help you find lenses that best fit your patients' lives.
And don’t forget to bring your smart phone with a QR Code app installed so you can get a sneak peek of our upcoming, new lens.
Don’t have a QR Code app yet? Get one today! Here are a few common apps to try:
• Android: Download the Google Goggles app from your app Market.
• iPhone: Download Optiscan or QR Reader for iPhone apps from your iTunes App Store.
• Blackberry: Download QR Code Scanner Pro or ScanLife from your Blackberry App World.
(When you have one downloaded, scan this image to test it out.)
We're very excited to share all that we've been working on. See you soon!
on Thursday, March 3, 2011
Our eyes are increasingly strained in today's digital world. Here are 11 tips to help keep your eyes healthy:
- Get an annual eye exam: The only way to monitor your vision health is through annual exams by an eye care professional. Let your doctor know if you are a “heavy user” of technology.
- Abide by the 20/20/20 Rule:Take a 20 second break after every 20 minutes of use. Make sure you shift your vision to something in the distance (at least 20 feet away) during this break. If your work area is small, even looking out the window will allow your eyes to relax.
- Screen Placement: Keep your monitor at least 25” away from your eyes, preferably more.
- Monitor Tilt: Tilt your computer screen so that the top is slightly farther away from you than the bottom.
- Lighting: Reduce eye strain by using ceiling-mounted, indirect lighting and control outside light with blinds or shades.
- Font size: Reduce eye strain by enlarging the font. Most hand-held devices and phones have a feature to increase font size when reading emails and text messages.
- Adjust Display settings: Set your screen settings so the background blends easily into your surrounding environment. Adjust the brightness and contrast so that on-screen images and letters are easy to read.
- Minimize Glare: Consider using an anti-glare film on your monitor or hand held devices.
- Upgrade to an LCD: Older CRT monitors are more likely to cause strain on your eyes than a liquid crystal display (LCD).
- Remember to Blink: We tend to blink less often when using a computer, so remember to blink frequently during continuous digital usage. Blinking will keep your eyes moist and prevent you from developing dry eye.
- Find the right vision correction solution: Choosing multifocal contact lenses may help you see near, far, and everything in between. Whether you’re starring at a computer monitor or using your handheld device, multifocal contact lenses provide exceptional vision at any distance.