Social Media Tips for Your Practice

Posted by CooperVision on Tuesday, June 28, 2011
This Thursday, June 30th, marks the first official Social Media Day. Social Media Day celebrates the advancements in social technology that enable people to connect, interact, and share information globally. Join your city's local Social Media Day celebration to learn more about the topic, meet your local social media experts, and find out tips for making social media a successful part of your marketing and business strategy. For more information on Social Media Day including how it's being celebrated in your area, click here.

For more information on practice-specific social media how-to's and success stories, click here. For a guide to getting started in social media and internet advertising for your practice, please click here.

We want to hear from you! Share your social media success stories and we may feature you in an upcoming blog post. Leave a comment here or email us at blogadmin@coopervision.com.

Announcement of Biofinity Multifocal

Posted by CooperVision on Thursday, June 23, 2011
Watch as Dr. Harvard Sylvan, Director of Professional Relations at CooperVision, announces the launch of Biofinity Multifocal at the 2011 Optometry's Meeting in Salt Lake City, Utah. For best viewing, please temporarily increase the volume settings as a speaker was out for the majority of the announcement.

Announcement of Biofinity Multifocal

Summer Eye Health Reminders

Posted by CooperVision on Tuesday, June 21, 2011
June 21st marks the official start of summer and we'd like to remind you about the importance of eye health and safety during the summer months. Here are a few tips to keep in mind as you spend the summer enjoying the sun, vacationing, and spending time with family and friends:

Protect your eyes
UV-A and UV-B rays can be damaging to your eyes as well as your skin. Whenever you will be exposed to sunlight, be sure to protect your eyes by wearing sunglasses or goggles that offer both UV-A and UV-B protection. If you're unsure about the level of protection, check the product label or consult your eye care practitioner. And don't forget the sunscreen!

Be compliant
Contact lens compliance is an important factor in maintaining good eye health. Please refer to your eye care practitioner's recommended wearing schedule as contact lenses come in a variety of modalities. If you're on the go this summer, try 1 Day contact lenses as an alternative to glasses or longer modality contact lenses. Avoid the hassle of packing lens solution - wear them for a day and throw them out after a single use. For more information about 1 Day contact lenses from CooperVision, please click here.

Schedule an annual eye exam
Summertime is the perfect time of year to schedule a back-to-school or annual eye exam. An annual eye exam is recommended for school aged children and teens and regular visits (once every 2 years) are recommended for adults. Regular eye exams are important as both your vision and eye health are checked, so be sure to contact your eye care practitioner today. Need a practitioner? Click here to find one near you.

Happy summer!

CooperVision Introduces Multifocal to Growing Biofinity® Brand

Posted by CooperVision on Thursday, June 16, 2011
CooperVision, Inc. today formally announced the U.S. launch of Biofinity® Multifocal at the AOA conference in Salt Lake City, UT. Biofinity Multifocal is the latest addition to the Biofinity family of monthly replacement contact lenses. The product combines the Biofinity Asphere and Toric lens material with proven Balanced Progressive™ Technology.

In addition to the new product, CooperVision also introduced a new streamlined fitting approach.  Working closely with eye care practitioners, CooperVision developed the new process to make it easier for eye care practitioners to fit their patients and offer lens wearers an ideal combination of ease, comfort and eye health.

“One of the most important considerations for us in developing Biofinity Multifocal was listening to eye care professionals,” said Richard Clompus, OD, VP, Global Professional Relations at CooperVision. “Collaborating with the practitioners who work directly with lens wearers every day and understanding that every eye is unique—that's how we're able to bring outstanding new products to market time and again.”

In clinical testing, Biofinity Multifocal lenses outperformed other brands in a range of measurements, including end-of-the-day comfort, vision quality, and intent to continue with a lens.

Patients rated Biofinity Multifocal lenses as superior for overall satisfaction compared to both ACUVUE® OASYS® for PRESBYOPIA and PureVision® Multi-Focal after two weeks of wear.

CooperVision further validated the new fitting protocol through clinical testing with eye care practitioners, including Mile Brujic, OD of Premier Vision Group in Bowling Green, Ohio.

“It is a remarkably comfortable lens and this is important for our contact lens-wearing presbyopes,” Brujic said. “The sophisticated multifocal lens design makes it a versatile, uniquely-designed lens for even your most demanding presbyopic patients.”

“I had much greater success with Balanced Progressive Technology than ever before when I followed the new fitting steps to the letter,” said Jason Lake, OD of Eyecare Specialties in Warrensburg, Missouri. “The patient satisfaction was the highest I have encountered in any brand of multifocal contact lens and the visits were held to a minimum because the results were very predictable.”

“We are proud to offer our eye care practitioner partners another great tool to help improve their patients’ everyday lives with an easy-to-fit multifocal lens with superior comfort,” said Dennis Murphy, President, the Americas, CooperVision.

Biofinity Multifocal is currently available in the U.S. and France in sphere powers of +6.00 D to -8.00 D and in four ADD powers (+1.00, +1.50, +2.00, +2.50).  A D and N lens are available for each ADD power.

The product will be available in Canada later this fiscal year. CooperVision anticipates a rollout to more countries and regions in 2012. The launch of Biofinity Multifocal follows a successful product line of Biofinity Asphere and Toric lenses worldwide. Biofinity is currently CooperVision's fastest growing brand.

Eye care practitioners can visit www.coopervision.com for product details.

Strategies to Improve Your Multifocal Success

Posted by CooperVision on Monday, June 13, 2011
Did you miss last week's free multifocal webinar, hosted by Mark Andre, FAAO in conjunction with ODWire.org? Log in or register to access the recorded version, including a sneak peak of Biofinity Multifocal, CooperVision's premium silicone hydrogel multifocal lens, launching in June!

Practitioners: Log In or Register to view this post.

Live Multifocal Workshops

Posted by CooperVision on Thursday, June 9, 2011
With the launch of Biofinity Multifocal right around the corner, we're happy to announce that we will be hosting two live multifocal workshops at this year's Optometry's Meeting in Salt Lake City. Join us on Thursday the 16th (6:45 - 7:35 pm) or Friday the 17th (11:00 am - 12:00 pm) as renowned contact lens experts fit a contact lens patient, with no previous multifocal experience, with Biofinity Multifocal. Log In or Register to read more!

Practitioners: Log In or Register to view this post.

Attending This Year's Optometry's Meeting?

Posted by CooperVision on Tuesday, June 7, 2011
Are you attending the 2011 Optometry's Meeting in Salt Lake City? We are, too! Visit our booth (#3815) and learn more about our new contact lens, Biofinity Multifocal. Register onsite to attend one of our six sessions. Log In or Register to read more.

Practitioners: Log In or Register to view this post.

Free Multifocal Webinar

Posted by CooperVision on Friday, June 3, 2011
Join us on Wednesday, June 8th at 9:00 PM EST for a free webinar in partnership with ODWire.org. Hosted by Mark Andre, FAAO, Change Your View of Multifocal Lenses: Strategies to Improve Your Multifocal Success and Profitability is an informative look at multifocals and will cover topics like successful recruitment and management of presbyopic patients. Plus, the webinar will offer an early look at Biofinity Multifocal, which will be available later this month. Log In or Register to view the rest of this post.

Practitioners: Log In or Register to view this post.

Change Your View of Multifocals

Posted by Doug Brayer on Wednesday, June 1, 2011
With the launch of Biofinity Multifocal, the newest addition to the Biofinity family of lenses, right around the corner, we're pleased to announce the following events:

Log In or Register to view the upcoming events. We hope you can attend!

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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