The Importance of Eye Exams

Posted by CooperVision on Wednesday, August 31, 2011
It's back to school time! Whether or not you're headed back to school this fall, it's a great time of year to make sure you're up-to-date with your regular health check-ups. Does your regular health check-up routine include an annual visit to your eye care practitioner? If not, read this post and be sure to schedule an appointment today. A routine comprehensive eye exam ensures good, healthy vision and can even help in detecting more serious medical conditions.

A typical eye exam will consist of several tests and may include checking for eye movement, peripheral vision, and color blindness; administering a glaucoma test; and determining the health of your optic nerve and retina. Routine eye exams can often detect early signs of vision conditions, allowing for faster treatments of most problems. Comprehensive eye exams can also reveal serious, and often times, hidden medical conditions like high blood pressure, diabetes, inflammations and infections.

To find an eye care provider near you, please click here. For more information on the importance of eye exams, please click here.

Multifocal Tips from the Trenches

Posted by Mile Brujic, OD on Thursday, August 25, 2011

Today I want to touch on 5 key barriers that may limit successful multifocal contact lens fitting and how to overcome them.

1) Get Passionate about Multifocal Lenses – Demographic information tells us that presbyopes make up one of the largest segments of our practice. If you're not on board now with multifocal lenses you should be.

I've found that, by and large, those practices that have success with multifocal lenses are those practices that have experience fitting the lenses. Those that are successful fitting them will speak very differently about multifocal lenses with their patients because of the successes that they have had fitting previous patients. The catch 22 is that often times without those successes, it is difficult to communicate this technology with passion and with a high level of confidence to patients. My recommendation would be to mention multifocal lenses to everyone who is a candidate. This will get you more comfortable discussing multifocal contact lenses with your patients.

Here is an example of an effective yet easily delivered question that will usually peak a patients interest: “Did you know that there are contact lenses that will allow you to see things up close without the use of glasses? If you are interested, I think that you would be an excellent candidate.” From this simple question and statement, you will be able to gauge your patient's interest. For those that were unaware of the technology, you have now made them aware. For those that are interested, this will likely lead to further questions about these contact lenses. Be certain to discuss multifocal contact lenses with every candidate.

2) Setting Proper Expectations for Your Patients – Further questions from your patients regarding multifocal contact lenses will give you the chance to then describe the way they work in greater detail. Expectations are important because if set incorrectly, it has the chance of potentially leading to a fitting failure.

In discussing the technology with patients, I will always describe multifocal contact lenses as “increasing functional vision and minimizing the use of reading glasses.” This sets the goals very clearly from the start. It is positive in that you are letting the patient know what the contacts will do but yet realistic in its approach. In this way patients will think of the additional tasks that they will be able to perform with their contact lenses without the need for reading glasses including things like viewing a cell phone, computer, reading menus, seeing maps and reading the newspaper, just to name a few.

3) Follow the Fitting Guides – Industry places a significant amount of resources into determining the most successful strategies for selecting the initial diagnostic lenses and then trouble shooting any problems that may arise. There may be the temptation to veer from the guides, but this will often lead a practitioner and patient off of the path of fitting success. Many manufacturers include fitting guides in product literature and/or post them online.

4) Demonstrate Success Immediately – I will initially let the contact lenses settle anywhere from 10 to 20 minutes and then demonstrate success. The way I do this is, before I measure visual acuity, I will have the patient view their cell phone and ask them if they can see it. Before the appointment they likely could not see their cell phone without their reading glasses and now they can. Another task that I have these patients do is look at a computer screen in the exam room that is about 16 to 20 inches away from them. The immediate success that patients will have creates a positive experience with the lenses. I will then measure visual acuities and over-refract using trial lenses.

5) Follow up questions – When patients come in for their follow up visits after 1 to 2 weeks, make sure to ask them what they are satisfied with and what they wish they could improve about their vision. This is an opportunity for the practitioner to re-educate the patient on the benefits and limitations of multifocals. Additionally, this will allow the practitioner and patient to work together to determine whether the powers in the contact lenses could be modified to better meet their needs.

By following these 5 steps you are certain to improve your multifocal fitting success.

Dr. Brujic graduated from the New England College of Optometry. He is currently a partner of a successful four location optometric practice in Northwest Ohio. He practices full scope optometry with special interest in contact lenses and ocular disease management of the anterior segment and glaucoma. He publishes a monthly column in Review of Cornea and Contact Lens and has written in numerous other optometric publications. He is active at all levels of organized optometry.

 For more information on fitting multifocal contacts, please click here.

Avaira® Toric Limited Lot Voluntary Recall

Posted by CooperVision on Monday, August 22, 2011
We at CooperVision take great pride in the quality of our products.  We initiated a voluntary recall after investigating a small number of unexpected wearer reports of hazy vision and discomfort.  The wearer symptoms were temporary in many cases.  This recall involves only a slight percentage of Avaira Toric lenses.  To determine if the Avaira Toric lenses you wear are included in this recall, please visit We apologize for any inconvenience this situation may cause you.

CooperVision Announces Changes to Executive Leadership Team

Posted by CooperVision on Wednesday, August 17, 2011
CooperVision Inc. recently announced executive leadership changes. Effective Nov. 1, 2011, Dennis Murphy, president, Americas, will be promoted to executive vice president for global sales and marketing. Andrew Sedgwick, president, Europe, Middle East and Africa, will be promoted to president, Americas, including Latin America. Juan Carlos Aragon, president, Asia Pacific and Latin America, will be promoted to president, Europe, Middle East and Africa, and will continue to be responsible for Australia and New Zealand. Fernando Torre, executive vice president, global operations, will add global distribution and packaging to his responsibilities. These changes will enhance CooperVision's ability to expand globally as well as focus on panregional market opportunities.

Over the coming months, the management of the Asia Pacific region will be working directly with Dennis Murphy to update and expand the CooperVision market presence throughout the region.

"Our dedication to exceeding eye care professionals' expectations and enhancing their experience with CooperVision means that we are constantly seeking ways to improve our business and build for continued success," said John Weber, president, CooperVision. "These individuals have demonstrated leadership and success in helping drive our business globally and meeting the needs of our customers. We are confident that this team will help us continue to build a strong global presence."

AOA Increases Efforts to Stop Illegal Contact Lens Sales

Posted by CooperVision on Thursday, August 11, 2011
Despite the warnings and health risks associated with using cosmetic non-prescription contact lenses, the trend continues, even though sales of contact lenses without a valid prescription have been banned since 2005. Contact lenses are a medical device and require a prescription from a licensed eye care professional.

The American Optometric Association has partnered with the Federal Trade Commission to increase nationwide awareness about the dangers of non-prescription contact lenses via a consumer campaign. The AOA has also urged the FTC to improve the Contact Lens Rule to treat cosmetic contact lenses as a medical device, therefore applying the same regulations and standards to vendors selling these types of products. A recent investigation into a potential violation of the Contact Lens Rule resulted in a federal settlement against and a heavy fine for Scott Smiledge-Ferragamo and Jokeshop LLC, an Internet marketer of illegal contact lenses, causing the business to shut down. To report potential violations of the FTC's Contact Lens Rule, please click here.

While the cosmetic look may be desirable to some, the potential dangers and risks outweigh any fashionable benefit. According to the AOA Blog, the "improper use of contact lenses can cause corneal ulcers, corneal abrasions, visual impairment, and blindness." Contact lenses need to be fit properly - always consult an eye care professional before considering or using any type of contact lenses. To find an eye care professional near you, please click here.

Biofinity Multifocal Now Available in Canada

Posted by CooperVision on Tuesday, August 9, 2011
Biofinity Multifocal, our premium silicone hydrogel multifocal lens and the newest addition to the Biofinity family of lenses, is now available in Canada. An alternative to reading glasses, Biofinity Multifocal lens features include natural wettability, low modulus, high oxygen transmissibility, and daily wear and extended wear up to 6 nights/7 days. For more information, including access to the new approach to fitting, please visit our website.

5 Reasons Why You Should Be Fitting 1 Day Lenses

Posted by CooperVision on Thursday, August 4, 2011
Are you fitting a lot of your patients in daily disposable lenses? Log In or Register to find out why you should be.

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Children's Eye Health and Safety Month

Posted by CooperVision on Tuesday, August 2, 2011
August is Children's Eye Health and Safety Month. As a reminder, it is recommended that school-aged children and teens get eye exams annually. An annual comprehensive eye exam is an important part of monitoring eye and overall health in children. For more information on the importance of eye health and children, including educational content and games, please visit the National Eye Institute's See All You Can See website.

Many vision conditions can be corrected with contact lenses. Is your child or teen ready for contact lenses? A recent survey of children and youth ages 8 to 18 revealed that the most important reason for getting contact lenses wasn't to look better, it was because they became active in sports.* There are many benefits to wearing contact lenses while playing sports, and there is no set age to start wearing contacts. Many eye care practitioners begin to encourage contact lens wear between the ages of 11 to 14 and use responsibility and maturity to indicate whether or not a child or teen will be a successful candidate for contact lenses. For more information on the relationship between children/teens and contact lenses, please visit

*Source: CooperVision Study Conducted by Braun Research, December 2009.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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