How To Use Social Media For the Holidays

Posted by CooperVision on Tuesday, December 18, 2012

The holiday season is in full swing, and as an eye doctor with a practice to maintain, you may be wondering how to use social media without getting lost in the holiday shuffle. Here are some tips on how to use social media during the holidays that any eye care practice can easily pull off:

  • Write social media content in advance: This is a piece of advice that will get any eyecare practice through the holidays. Since employees are going to want to take time off, may get busy with other tasks in the office during the season, or just may have writer’s block, stocking up on future posts is always a good way to just ensure that your social media pages are still active and engaged with patients. As you write these posts, make sure they are relevant for the holiday season and optimized (for example use helpful hashtags in Twitter)
  • Make sure your content is engaging: Writing content that is worth reading and sharing with patients is essential. During the holiday season, patients will want to know important things such as spending their FSA dollars before the year’s end, how to look good for holiday parties, driving at night, and other relevant eye related information. The more engaging your content is, the more likely a patient will share that content with their own friends and family.
  • Showcase your practice’s charitable side: The holidays are all about giving, so why not show how your eyecare practice gives back? It allows patients to see how your practice is invested in the local or even global community. From doing a food drive, to volunteering in a soup kitchen with your staff, there are so many ways for your eye care practice to get involved.
  • Offer exclusive deals: Reward your fans and followers with an exclusive offer that only they can redeem. This tip works year round, but holiday deals are a great way to get patients excited about coming to your eye care practice.

These tips should help your practice on how to use social media for holidays. For more great tips on how to create a web presence with your practice, make sure to read CooperVision’s CV+ blog.

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On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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