An Optometric Marketing Rx for 2010

Posted by Garth Bradley on Tuesday, January 5, 2010

It’s the perfect time of year to reflect on what worked and what didn’t work in 2009, while focusing on your marketing plans for 2010. Surely, we will continue to face challenges and risks, but with thoughtful planning and consistent tactical execution, we can improve our odds of achieving our goals despite living in an environment of unknown variables and uncertainty. Log In or Register to review your Optometric Marketing Rx.

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5 Reasons to Read the On Eye Blog

Posted by Garth Bradley on Thursday, December 3, 2009

The On Eye Blog provides not only information, but ideas to help you succeed in your practice. Here’s what to expect from the On Eye Blog:

  1. Tune into Building the Practice conversations as we discuss everything about practice building from 1 Days during the holidays to social media tips to how to differentiate your practice with teens.

  2. InSIGHTs & Trends: This section provides new insights in the vision care industry, the latest innovations, and ideas for your practice every month - from multifocal myths to fostering patient loyalty, to much more! Stay tuned.

  3. Hear directly from CooperVision's executive management in our Executive Corner. Find out what's going on with CooperVision around the world and our parent company, Cooper Companies.

  4. Hear directly from patients in the Patient Spotlight - maybe you'll hear from one of your own! 

  5. Expect even more from the On Eye Blog from the CooperVision team with In the News and other on going conversations.

Don’t hesitate to join the conversations. Feel free to post comments, ask questions, and leave suggestions.


Tip: Are you tired of searching for the news? Have the news come to you! Use Google Reader and subscribe to blogs (such as ours!), and other news sources. Sit back, and watch the stories start coming in! Click here to see a quick tour of Google Reader.  


About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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