Are you thinking about hosting a contact lens fitting or vision screening event in the near future? Stop thinking about it and start planning it – we’ve done all the thinking for you! From a local event guide, to resources like a patient email template and media outreach tool kit, we’ve got you set up for success. With school back in session and fall sports season kicking off, it’s the perfect time of year to remind families of the importance of an annual vision check up. This program focuses on school aged children and teenagers, but it's a great opportunity to encourage parents to have their vision screened as well. A fitting or screening event can help you build relationships with existing patients, reach new potential patients, and engage your local community.

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Dr. Teig, CooperVision's national spokesperson for the My Contact Sports program, recently led a webinar on ODWire.org, discussing how he built his practice with teens. Log In or Register to read the summary of his presentation and access links to the archived version on ODWire.org, PLUS download examples of teen-specific advertising and marketing materials Dr. Teig was kind enough to share.