Exceptional Stability, Vision and Comfort All in One Lens

Posted by CooperVision on Thursday, February 24, 2011

Avaira Toric contact lenses are the latest addition to our 2-week silicone hydrogel family of lenses. So if you have an astigmatism, you now have the option to wear a lens that has an exceptional ability to stay moist and transmit high levels of oxygen through the lens material as a result of our exclusive AQUAFORM® Comfort Science.  The unique material binds water within the lens without the need for additional surface treatments or wetting agents – giving you a comfortable lens day after day.

Avaira Toric at a glance:
• Moist and comfortable from the inside out
• Lets plenty of oxygen flow through to your eye
• Visual performance you can count on
• Softer, more flexible lens material incorporating a UV blocker*

As a world leader in toric contact lenses, CooperVision’s Avaira Toric lenses are designed for consistent fit and visual performance – helping you see clearly every time you blink. Click here for information on rebates for Avaira Toric contact lenses.

*Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, as they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

Announcing the Roll-out of Avaira® Toric Contact Lenses

Posted by CooperVision on Tuesday, January 18, 2011

Earlier today, we announced the nationwide rollout of Avaira® Toric silicone hydrogel lenses for astigmatic patients in the United States.  Avaira Toric was launched in June, but demand was so high for this lens, the launch was restricted to a few thousand customers that had a fitting set. The Avaira Toric lens is designed to provide consistent performance in a broad range of astigmatic patients regardless of a patient’s prescription. Avaira Toric offers exceptional stability, vision and comfort from a unique lens design that combines a consistent horizontal thickness, an optimized ballast, naturally wettable material, a low modulus and high water content.

“Avaira Toric has performed extremely well in the market.  We are pleased to now offer this outstanding product to a broad range of eyecare professionals,” said James Gardner, vice president of Marketing, the Americas, at CooperVision. “Avaira Toric is a great addition to our Avaira family of products and our growing portfolio of silicone hydrogel lenses.”

Avaira Toric contact lenses provide improved visual performance in a broad range of astigmatic patients – regardless of their cylinder power or axis – through the positioning of the lens ballast and the smooth, junctionless surface of the lens. In addition, the lens features a consistent horizontal thickness across the power range to improve lens stability and to reduce rotation and a wide ballast band that completely encircles the optic zone to optimize lens-lid interaction for both orientation and comfort.
Avaira Toric lenses provide a naturally wettable lens that uses CooperVision’s Aquaform® Comfort Science™ that allows for maximum all-day comfort. This technology creates a naturally hydrophilic contact lens that retains water, minimizing dehydration, eliminating the need for wetting agents, coatings or additives.

“I have been fitting the Avaira two-week lens in many patients and they are very pleased with the lens. I am excited to also offer my astigmatic patients the same benefits with the Avaira Toric contact lens,” said Bora A. Yurter, O.D., Cohen’s Fashion Optical, Elmhurst, NY. “Avaira Toric lenses give my patients all-day comfort and exceptional visual performance regardless of their prescription.”

Avaira Toric Lens Parameters
Avaira Toric is manufactured from enfilcon A material. Water content is 46 percent, Dk is 100, and Dk/t is 91. The lens features sphere powers from Plano to -6.00D; a base curve of 8.5mm; a diameter of 14.5mm; cylinders of -0.75, -1.25, and -1.75; and an axis from 10 degrees to 180 degrees in 10-degree steps. An expanded SKU range will be launching in the future.


The Bet at Grand Central Station: Presbyopia vs. Astigmatism

Posted by CooperVision on Thursday, June 3, 2010

Watch Mark Malkoff as he tests unsuspecting people in Grand Central Station on their knowledge of presbyopia and astigmatism, two common vision problems that affect millions of Americans. Play the video and test your knowledge!

The Bet at Grand Central Station: Presbyopia vs. Astigmatism

So, what is presbyopia? Presbyopia is a common vision disorder that occurs in most people after they reach 40, making it difficult to read small print. Not many people know what presbyopia is, but fortunately CooperVision multifocal contact lenses are available to correct this condition. Watch Mark Malkoff hit Grand Central Station in New York to find out if anyone can define presbyopia:

What is Presbyopia?

What is astigmatism? Astigmatism is an eye disorder where the cornea (the clear tissue covering the front of the eye) is abnormally curved, causing your vision to be out of focus. Not many people know what astigmatism is, but the good news is CooperVision offers a variety of toric lenses that correct this common condition. Watch Mark Malkoff hit New York City's Grand Central Station to see who can define astigmatism:

What is Astigmatism?

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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