Making a Difference: Real Stories from Optometry Giving Sight

Posted by CooperVision on Monday, July 30, 2012

CooperVision is a proud sponsor of the international charity Optometry Giving Sight. We are excited to introduce a monthly series of posts from Optometry Giving Sight called “Making a Difference: Real Stories from Optometry Giving Sight.” This series will be about how patients have been given back a life of opportunity with the help of Optometry Giving Sight.

Here is Adrian’s story as shared to us from Optometry Giving Sight:

Adrian swaggers into Mozambique’s Lúrio University eye clinic and slumps in a chair. He gives off an air of bravado and appears to have a certain attitude. At 14, he is the oldest of five children who struggle to survive, living in a one room 5X4 mud-over-bamboo home in a shanty town in Mozambique. Adrian doesn’t have a dad and his mother tries to make ends meet with whatever work she can find.

Adrian’s favorite subjects at school are math, language and social studies, but he finds study difficult and gets bored quickly as he can’t see the chalkboard. He often misses classes as he has to pick up odd jobs to earn extra money for his family.

As Adrian was progressively refracted his vision became clearer and clearer until he was found to have a significant requirement of -7.50DS and -9.00DS. As the lenses were placed into the trial frame his macho act slipped. He became just a 14-year old boy in need of help– and who was seeing clearly for the very first time.

Adrian hopes his new glasses will help him improve in school and realize his ambition of becoming a teacher.

With his level of vision impairment Adrian’s new glasses will transform his life.

Optometry Giving Sight partnered with Lurio University, The International Centre for Eyecare Education, Brazilian Optometric Association and Irish Aid to implement the Campaign for Quality Vision in Mozambique.

Click here to learn more about Optometry Giving Sight and how CooperVision is working with its patients to help make a difference in the lives of patients like Adrian.

How To Choose An Eye Doctor

Posted by CooperVision on Wednesday, June 20, 2012

Choosing which eye doctor is right for you is an important decision. But did you know that there are different types of eye doctors and professionals? Here is a list of the different types of eye care professionals that can help you take care of your vision for life:

  • Optometrist: is an eye doctor who has earned the Doctor of Optometry (OD) degree. Optometrists are trained to examine, diagnose, treat and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. They correct refractive errors by prescribing eyeglasses and contact lenses and can provide low vision services to the visually impaired and vision therapy to treat binocular vision disorders. Optometrists are an essential part of the pre-op and post-op team if ocular surgery is required.
  • Ophthalmologist: is a medical doctor that specializes in eye and vision care. They earn either an MD or a DO with a specialization in eye care. They are specially trained to provide the full spectrum of eye care, from prescribing glasses and contact lenses to complex and delicate eye surgery.
  • Optician: is an eye care professional who is not an eye doctor, but can use a prescription written by an optometrist or ophthalmologist in order to fit and sell eyeglasses and contact lenses (dependent upon the state in which they practice). Some states require opticians to be licensed.

If you are looking for an eye care professional near you, CooperVision has an eye care practitioner locator to help you get started in your search.

CooperVision Announces Changes to Executive Leadership Team

Posted by CooperVision on Wednesday, August 17, 2011
CooperVision Inc. recently announced executive leadership changes. Effective Nov. 1, 2011, Dennis Murphy, president, Americas, will be promoted to executive vice president for global sales and marketing. Andrew Sedgwick, president, Europe, Middle East and Africa, will be promoted to president, Americas, including Latin America. Juan Carlos Aragon, president, Asia Pacific and Latin America, will be promoted to president, Europe, Middle East and Africa, and will continue to be responsible for Australia and New Zealand. Fernando Torre, executive vice president, global operations, will add global distribution and packaging to his responsibilities. These changes will enhance CooperVision's ability to expand globally as well as focus on panregional market opportunities.

Over the coming months, the management of the Asia Pacific region will be working directly with Dennis Murphy to update and expand the CooperVision market presence throughout the region.

"Our dedication to exceeding eye care professionals' expectations and enhancing their experience with CooperVision means that we are constantly seeking ways to improve our business and build for continued success," said John Weber, president, CooperVision. "These individuals have demonstrated leadership and success in helping drive our business globally and meeting the needs of our customers. We are confident that this team will help us continue to build a strong global presence."

The Cooper Companies Announces Management Changes

Posted by CooperVision on Tuesday, July 26, 2011

The Cooper Companies, Inc. (NYSE:COO) recently announced Eugene J. Midlock, age 67, currently senior vice president and chief financial officer, has indicated his intent to retire as chief financial officer on December 16, 2011. A succession plan is in place and his successor will be named at that time.

The company also announced the following appointments to more closely align its corporate structure with its strategy.

  • Carol R. Kaufman, currently senior vice president of legal affairs, secretary and chief administrative officer, has been appointed executive vice president, secretary and chief administrative officer.
  • Albert G. White III, currently vice president, investor relations and treasurer, has been appointed vice president, investor relations, treasurer and chief strategic officer.
  • Daniel G. McBride, Esq., currently vice president and general counsel, has been appointed vice president, general counsel and chief risk officer.
  • Gregory W. Matz, currently vice president and chief financial officer, CooperVision, Inc., has been appointed vice president of finance at Cooper and will continue his role as vice president and chief financial officer, CooperVision, Inc.

About The Cooper Companies

The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE Euronext (NYSE:COO). Cooper is dedicated to serving the needs of the healthcare professional, improving the quality of life for its employees and customers and providing market leading products. Cooper's commitment to health and wellness is reflected through its corporate culture and global initiatives to promote healthy life choices for its employees. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to crafting quality lenses for contact lens wearers and providing focused practitioner support. CooperSurgical focuses on supplying women's health clinicians with market leading products and treatment options to improve the delivery of healthcare to women. Both companies provide superior product range and quality, along with friendly customer service and a drive to continually innovate. Cooper and CooperVision are headquartered in Pleasanton, CA, and CooperSurgical is headquartered in Trumbull, CT.

Putting CooperVision in Clear Sight

Posted by CooperVision on Friday, May 13, 2011
The Rochester Business Journal, the local business journal in Rochester, New York, location of our General Offices, recently posted an article covering our rebranding efforts and market share. Read the full article here.

Logo Unveil at New York Stock Exchange

Posted by CooperVision on Thursday, March 24, 2011
We launched our new corporate positioning in New York City last week, kicking off with a logo unveiling event on the floor of the New York Stock Exchange.
   

“Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers,” said Dennis Murphy, president, the Americas, CooperVision. “We appreciate that no two eyes, no two patients, and no two days are ever the same. That’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers."

Welcome to a new perspective on contact lenses - we are refreshing our look to best reflect our unique offering to eye care professionals and lens wearers. You will notice we are introducing a colorful, refreshing new look. You will soon notice new packaging that reflects the imagery shown to the left. To see more photos from our logo unveiling event at the New York Stock Exchange, please click here.

Tell us what you think of our new logo!


CooperVision Introduces New Corporate Branding

Posted by CooperVision on Friday, March 18, 2011

Earlier today, we unveiled our new brand positioning and visual identity that better reflects our values.

“CooperVision had a record year in 2010,” said John A. Weber, president of CooperVision Inc. “In developing this new positioning we harnessed the momentum from 2010 and coupled it with a strong product pipeline and increased investment in sales & marketing to create a platform that brings a refreshing perspective to the market.”

“Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers,” said Dennis Murphy, president, the Americas, CooperVision. “We appreciate that no two eyes, no two patients, and no two days are ever the same. That’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers.”

The new watermark logo was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The spectrum of colors and fluid nature of the design reinforces CooperVision’s perspective that the world is a vibrant, ever-changing place. It also provides a unique take on water and comfort – valuable qualities of the CooperVision lenses that are key ingredients in our wearers’ daily lives.

In addition to an updated marketing portfolio and packaging, the marketplace will experience a much energized CooperVision, building on our commitment to the eye care practitioner and the hard-to-fit patient with an ever expanded offering of our more widely used lenses such as Biofinity.

The new branding will debut in a new eye care practitioner trade campaign for the Biofinity product line, and will be rolled out across all of our online properties and product packaging over the next few months. Building on the success of our practitioner-facing social media program in 2010, we are continuing to provide innovative solutions to practitioners. The Biofinity campaign will include access to content via quick response (QR) codes for both practitioners and patients.

The new corporate brand identity was developed by global strategic branding firm Siegel + Gale.

We Want to Hear From You!

Posted by CooperVision on Wednesday, August 11, 2010

Do you have a great contact lens story? We want to hear it! We are currently collecting testimonials for our website and marketing materials. Email us at blogadmin@coopervision.com, tell us your CooperVision contact lens story, and you may be featured in our upcoming campaigns.

Bill Shelly's Top 5 Reasons for Fitting CooperVision Lenses

Posted by Bill Shelly on Tuesday, December 29, 2009

Hi, I’m Bill Shelly and I’ve been with CooperVision for 22 years. I’d like to share with you what I consider to be the top 5 reasons why I think you should fit your patients in CooperVision lenses… Log In or Register to read more!


Practitioners: Log In or Register to view this post.

5 Reasons to Read the On Eye Blog

Posted by Garth Bradley on Thursday, December 3, 2009

The On Eye Blog provides not only information, but ideas to help you succeed in your practice. Here’s what to expect from the On Eye Blog:

  1. Tune into Building the Practice conversations as we discuss everything about practice building from 1 Days during the holidays to social media tips to how to differentiate your practice with teens.

  2. InSIGHTs & Trends: This section provides new insights in the vision care industry, the latest innovations, and ideas for your practice every month - from multifocal myths to fostering patient loyalty, to much more! Stay tuned.

  3. Hear directly from CooperVision's executive management in our Executive Corner. Find out what's going on with CooperVision around the world and our parent company, Cooper Companies.

  4. Hear directly from patients in the Patient Spotlight - maybe you'll hear from one of your own! 

  5. Expect even more from the On Eye Blog from the CooperVision team with In the News and other on going conversations.

Don’t hesitate to join the conversations. Feel free to post comments, ask questions, and leave suggestions.

 

Tip: Are you tired of searching for the news? Have the news come to you! Use Google Reader and subscribe to blogs (such as ours!), and other news sources. Sit back, and watch the stories start coming in! Click here to see a quick tour of Google Reader.  

 

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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