Social Media & Your Practice: Transforming the Relationship with Your Patients

Posted by Dr. Alan Glazier on Tuesday, June 29, 2010

Did you miss our recent webinar on ODWire?

Our webinar focused on the benefits of implementing a social media (SM) marketing strategy.  We discussed different ways which SM can be used to drive new business and the benefits of SM marketing over traditional marketing.  We discussed the basic structure of a social media campaign, i.e. what tools to use, how to use them and how to use them together for a more effective campaign.  We discussed CooperVision's teen campaign and Facebook marketing assistance as evidence of their commitment to help clients succeed with social media marketing.  We presented statistics to back up our strategy and answer questions from webinar guests such as "How much time do you dedicate to your social media marketing efforts" and "What tools do you find most useful". Listen to the archived webinar here:

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