Having an online presence in this day and age is critical. Especially in the medical industry, as reports show that health topics continue to be one of the most frequently searched for subjects on the internet, with a reported 80% of all internet users (approximately 59% of the US adult population) searching online for health related information.¹ 

According to a recently published survey from the Pew Internet Project, searching online for health information ranked third amongst online activities, behind emailing and using a search engine. The most frequently searched for topics include: specific diseases or medical problems, certain medical procedures or treatments, doctors or other health professionals, hospitals or other medical facilities, and health insurance (including private insurance, Medicare, or Medicaid).²

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