Janice Gaub Named One of Vision Monday's Top 40 Most Influential Women in Optical

Posted by CooperVision on Tuesday, July 20, 2010

Congratulations to Janice Gaub, our Senior Director of Marketing and Internet, who was recently named one of Vision Monday's Top 40 Most Influential Women in Optical. Janice was nominated in the Innovators category and chosen because “she is bringing her great experience to bear in teaching eyecare professionals how to utilize the web and social media as practice building tools.”
 
A Pacific Northwest native, Gaub grew up outside Seattle, getting her undergraduate degree from the University of Puget Sound in international affairs and foreign language. She then went on for her MBA from Seattle University while she was working and learning many lessons from her family’s retail/wholesale grocery business, which taught her a great deal about the power of data and providing value to the customer. 

She began a range of jobs in the consumer packaged goods realm, which took her around the country, first as brand and marketing manager for such companies as Olympic Home Care, Paragon Trade Brands and Nile Spice Foods. She was VP of marketing for Gargoyles Performance Eyewear and Hobie Polarized Sunglasses from ‘95 to ‘97 and joined Eddie Bauer, Inc as divisional VP brand marketing.

As the internet became a new marketing force, Gaub joined Drugstore.com as its VP marketing and site management and then moved to Kodak, where she was chief marketing officer and VP for the company’s professional division and ultimately, director of corporate branding. She moved on to become VP of consumer marketing for Shutterfly.com, eventually moving to Rochester, N.Y.

In 2009, she joined CooperVision where there is a growing recognition of the internet and social media’s role in building connections with patients and practitioners. “We are looking to make the practices more effective and activate social media efforts, like our new teen campaign and help them directly build up their sites and presence online.” Gaub’s team also includes six social media consultants, now on board to help doctors understand the potential.

SHE SAYS...“It’s about continuously learning, believing in yourself and staying balanced. Be confident in what you do and do it with grace and poise."

Read more about Janice and the other 39 Most Influential Women in Optical at VisionMonday.com.

Mini Marketing Series: Getting Started with Social Media & Internet Advertising

Posted by Garth Bradley on Thursday, February 25, 2010

Do you currently advertise locally – perhaps in the Yellow Pages or other media? Despite the economic downturn, it’s actually a perfect time to step up your marketing and advertising efforts to differentiate your practice and attract new patients. Log In or Register to see how!


Practitioners: Log In or Register to view this post.

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On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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