Announcement of Biofinity Multifocal

Posted by CooperVision on Thursday, June 23, 2011
Watch as Dr. Harvard Sylvan, Director of Professional Relations at CooperVision, announces the launch of Biofinity Multifocal at the 2011 Optometry's Meeting in Salt Lake City, Utah. For best viewing, please temporarily increase the volume settings as a speaker was out for the majority of the announcement.

Announcement of Biofinity Multifocal

CooperVision Introduces Multifocal to Growing Biofinity® Brand

Posted by CooperVision on Thursday, June 16, 2011
CooperVision, Inc. today formally announced the U.S. launch of Biofinity® Multifocal at the AOA conference in Salt Lake City, UT. Biofinity Multifocal is the latest addition to the Biofinity family of monthly replacement contact lenses. The product combines the Biofinity Asphere and Toric lens material with proven Balanced Progressive™ Technology.

In addition to the new product, CooperVision also introduced a new streamlined fitting approach.  Working closely with eye care practitioners, CooperVision developed the new process to make it easier for eye care practitioners to fit their patients and offer lens wearers an ideal combination of ease, comfort and eye health.

“One of the most important considerations for us in developing Biofinity Multifocal was listening to eye care professionals,” said Richard Clompus, OD, VP, Global Professional Relations at CooperVision. “Collaborating with the practitioners who work directly with lens wearers every day and understanding that every eye is unique—that's how we're able to bring outstanding new products to market time and again.”

In clinical testing, Biofinity Multifocal lenses outperformed other brands in a range of measurements, including end-of-the-day comfort, vision quality, and intent to continue with a lens.

Patients rated Biofinity Multifocal lenses as superior for overall satisfaction compared to both ACUVUE® OASYS® for PRESBYOPIA and PureVision® Multi-Focal after two weeks of wear.

CooperVision further validated the new fitting protocol through clinical testing with eye care practitioners, including Mile Brujic, OD of Premier Vision Group in Bowling Green, Ohio.

“It is a remarkably comfortable lens and this is important for our contact lens-wearing presbyopes,” Brujic said. “The sophisticated multifocal lens design makes it a versatile, uniquely-designed lens for even your most demanding presbyopic patients.”

“I had much greater success with Balanced Progressive Technology than ever before when I followed the new fitting steps to the letter,” said Jason Lake, OD of Eyecare Specialties in Warrensburg, Missouri. “The patient satisfaction was the highest I have encountered in any brand of multifocal contact lens and the visits were held to a minimum because the results were very predictable.”

“We are proud to offer our eye care practitioner partners another great tool to help improve their patients’ everyday lives with an easy-to-fit multifocal lens with superior comfort,” said Dennis Murphy, President, the Americas, CooperVision.

Biofinity Multifocal is currently available in the U.S. and France in sphere powers of +6.00 D to -8.00 D and in four ADD powers (+1.00, +1.50, +2.00, +2.50).  A D and N lens are available for each ADD power.

The product will be available in Canada later this fiscal year. CooperVision anticipates a rollout to more countries and regions in 2012. The launch of Biofinity Multifocal follows a successful product line of Biofinity Asphere and Toric lenses worldwide. Biofinity is currently CooperVision's fastest growing brand.

Eye care practitioners can visit www.coopervision.com for product details.

Live Multifocal Workshops

Posted by CooperVision on Thursday, June 9, 2011
With the launch of Biofinity Multifocal right around the corner, we're happy to announce that we will be hosting two live multifocal workshops at this year's Optometry's Meeting in Salt Lake City. Join us on Thursday the 16th (6:45 - 7:35 pm) or Friday the 17th (11:00 am - 12:00 pm) as renowned contact lens experts fit a contact lens patient, with no previous multifocal experience, with Biofinity Multifocal. Log In or Register to read more!

Practitioners: Log In or Register to view this post.

Attending This Year's Optometry's Meeting?

Posted by CooperVision on Tuesday, June 7, 2011
Are you attending the 2011 Optometry's Meeting in Salt Lake City? We are, too! Visit our booth (#3815) and learn more about our new contact lens, Biofinity Multifocal. Register onsite to attend one of our six sessions. Log In or Register to read more.

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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