Proclear EP Challenge Extended

Posted by Doug Brayer on Tuesday, November 16, 2010

Are you looking for one of the easiest and most effective solutions for your emerging presbyopes? Look no further than Proclear EP.

Why fit your patients in Proclear EP? Millions of Americans are turning 40 in the next few years, meaning the market for potential multifocal contact lens-wearing patients is increasing drastically. Proclear EP is the first and only lens designed specifically for emerging presbyopes, providing a perfect way to transition your patients to multifocal contact lenses.

The Proclear EP Challenge has recently been extended through December 31st, 2010! We’re so confident in the Proclear EP lens and the success you’ll have fitting it that we guarantee at least 5 out of 6 patients you fit between now and December 31st will be successfully fit. If not, you will receive 3 FREE patient fits of Proclear EP*.

Log In or Register to read more and access the Proclear EP Fitting Guarantee Form. Are you up for the challenge?

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Great Vision at Every Distance with Multifocal Contact Lenses

Posted by CooperVision on Tuesday, September 14, 2010

Have you heard about multifocal contact lenses? Not sure what they are? Multifocal contact lenses give you freedom from reading glasses and provide exceptional vision near, far and everywhere in between. Enjoy comfort and improved vision all day and at all distances only with Proclear Multifocal contact lenses, featuring our Balanced Progressive Technology:

Great Vision at Every Distance

Multifocal contact lenses are an alternative to reading glasses for those with presbyopia, a natural condition defined as the normal worsening of vision (especially near vision) with age. As you grow older, the lenses in your eyes thicken and lose their elasticity, and the muscles surrounding the lenses weaken.

Both these changes decrease your ability to focus, especially on near objects. Putting greater distance between the object and your eye brings the object into focus - for example, holding a book or magazine farther from your face. For this reason, presbyopia is sometimes called "long-arm syndrome."

For more information on presbyopia and multifocal contact lenses, please click here.


Denial and the New Fountain of Youth

Posted by Jeff Machemer on Tuesday, March 30, 2010

When it comes to aging, most of us would be thrilled to find the fountain of youth. One of the telltale signs of aging is the newfound need for glasses for near vision tasks such as reading. Around the age of 38 to 42, most of us experience some difficulty with small print, fine near vision tasks and late day eye fatigue. The exact age of onset often depends on the extent to which we require our eyes to focus at near and intermediate distance for extended periods of time in our vocation or avocation.

This time period coincides with the transition of young adults moving into the middle age group. It is very common for people in this transitional time of life to deny or delay the need for vision correction in fear of appearing older. So how do you find the fountain of youth when it comes to your eyesight?

First, acceptance of the aging process and the need for some assistance with near vision is not submission or resignation; it’s simply a way to maintain eye comfort, health and performance. We don’t seem to have concern with a knee brace for hiking or an elbow brace for tennis, so why is the correction for the early symptoms of presbyopia such a concern?

Second, explore your options! Did you know there are contact lenses made specifically for those in the early stages of presbyopia? The Proclear line of contact lenses from CooperVision has multiple options for all stages of presbyopia – eliminating the need for reading glasses or bifocals!

We tend to associate bifocals with “old age” or note that someone who pulls out reading glasses looks “distinguished”. Here are two suggestions to help you find that fountain of youth: First, discuss your concerns with your eye care professional. They can test and determine if there is a need. Second, if there is a need, ask about a contact lens product called Proclear EP by CooperVision. It is designed to eliminate the need for reading glasses or bifocal glasses while providing excellent comfort and vision at all ranges.
Why should we consider this cure for denial? Simple, it will improve your visual performance and keep you comfortably in the race. Who has to know?

What the Experts are Saying about Multifocals

Posted by Doug Brayer on Thursday, January 21, 2010

Last year, CooperVision launched Focus on Presbyopia, an electronic newsletter dedicated to optimizing opportunities with multifocal contact lenses in your practice. Over the course of this past year, I had the pleasure to work closely with many talented multifocal experts who contributed to this newsletter.  Log In or Register to read my top 10 multifocal tips from past issues of Focus on Presbyopia.

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Need Bifocals? You Don't Need to Stop Wearing Contact Lenses!

Posted by CooperVision on Tuesday, January 12, 2010

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The State of the Contact Lens Industry

Posted by Dennis Murphy on Tuesday, December 15, 2009

At this time last year the economy was in crisis. Industries across the board, including the contact lens industry, were braced for a year of financial hardship. While many industries had significantly down years in 2009, the contact lens market grew by 2% to 4%, depending on which metric one chooses.

          The fact that growth could take place under very difficult economic circumstances demonstrates that the contact lens market, while certainly not recession-proof, is, to an extent, recession-resistant. We attribute this to the important role contact lenses play in people’s lives—a role people are not willing to give up, even when money is tight.

          Now, as we move into 2010, we expect to see more rapid growth, driven by daily disposable lenses, multifocal lenses, and newer materials. Log In or Register to continue reading the State of the Contact Lens Industry post.

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Just Because You Need Bifocals Doesn't Mean You Have to Wear Them!

Posted by Doug Brayer on Thursday, December 10, 2009

If you’re in your 40’s (or even approaching 40) you may have noticed reading and seeing objects up close isn’t quite as easy as it used to be.  Not to worry – you’ve got a very common vision condition called presbyopia.  In fact, presbyopia is so common that is affects virtually everybody, usually starting around the age of 40.


Most people think of presbyopia when they hear the word “bifocals” or “reading glasses”.  I think most of us can relate to either our parents or grandparents reaching for their bifocals or reading glasses.  The good news today is that needing bifocals doesn’t have to mean wearing bifocals.  Advances in contact lens designs now make multifocal contact lenses a great option for addressing presbyopia.  In fact, with patient visits up 75% in the multifocal category since 2002, multifocals are the fastest growing segment in the contact lens industry.


Nearly 90 million Americans – or roughly one in three – have presbyopia, yet awareness of this condition is very low.  A study sponsored by CooperVision that was conducted by Harris Interactive found that 83% of US adults aged 18+ are not aware of the vision condition. So how do you know if you have it? If you are experiencing any of the common symptoms of presbyopia – such as a noticeable change in near vision, eyestrain, or headaches, you should see an eye care specialist to discuss your options.


The contact lens options for this growing segment of the population provide a convenient, comfortable and healthy alternative to bifocals or reading glasses.  CooperVision offers the most comprehensive multifocal contact lens portfolio in the industry.  Multifocal contact lenses from CooperVision contain multiple zones of vision correction by providing the wearer with simultaneous distance, intermediate and near vision.  The word simultaneous is key because most people think of these lenses much like bifocals where you have to look at a certain zone to see clearly at near.  This is not the case with multifocal contacts.  Multifocal contacts allow you to naturally see clearly up close, at middle distances (like using a computer) and far away without having to focus your eyes in a certain zone of the lens.


If you’re one of the millions of long time contact lenses wearers entering your 40’s, you can continue to enjoy the comfort and convenience of contact lenses.  Even if you’ve never worn contacts before, or if you dropped out of contacts in the past, the onset of presbyopia is a great time to try contacts for the first time.


Presbyopia is the normal worsening of vision with age – especially near vision.  The condition is a natural part of aging that eventually affects everyone.  As we grow older, the lenses in our eyes thicken and lose their elasticity, and the muscles surrounding the lens weaken.  Both these changes decrease our ability to focus, especially on near objects.  Besides, blurred near vision, the signs of presbyopia include eye strain and the tendency to hold reading materials further away.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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