on Friday, July 6, 2012
As you may have noticed, we here at CooperVision have started to change the packaging for our Proclear family of products. The new packaging reflects CooperVision's revitalized brand. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept of literal representations of water. This new packaging is a fresh and original take on the concept of moisture and color. It celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses.
There is no change to the actual contact lenses, just the packaging is new. Make sure to keep your eyes peeled for the new Proclear packaging coming your office soon!