Make it your official New Year’s resolution to improve your social media and web presence: try to post to your practice’s Facebook Fan Page at least twice a week in 2011. Doing so can help increase your organic search rate (Google includes sites such as Facebook and Twitter in their rankings calculations*) and help you build a loyal fan base. Dedicate at least one staff member in your office as an administrator to the fan page and official status-updater. Make sure you’re posting relevant and useful content – relevance is important to both Google and your fans (you don’t want to spam your fans with unwanted information). What type of information should you be posting? Here’s what we recommend:

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Social media is everywhere lately, and a lot of businesses are using it to communicate with their customers. But how do you use it? What channels are best for your business? It can be confusing and overwhelming. CooperVision's Social Media Quick Start Guide for Eye Care Professionals addresses these questions and more. This guide will break down what social media is, why it is valuable to YOUR business, and will also provide an overview of four popular social media platforms and how they can be helpful in building your practice. Specific platforms addressed in this guide include Facebook, Twitter, Youtube, and SEO (search engine optimization). Log In or Register to access the guide.