Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by Dr. Alan Glazier on Thursday, December 2, 2010

Have you thought about starting a Facebook fan page for your practice? Are your colleagues talking about blogging and you'd like to learn more? Are you curious about social media and how applicable it is to the eye care industry? What can it do for your business?

Our Social Media Spokesperson, Dr. Alan Glazier, answered these questions and more when he spoke about the social media journeys of five eye care practitioners (including his own!) during a luncheon at the American Academy of Optometry's Academy 2010 Meeting last month. Download or view Dr. Glazier's presentation below to learn how social media can help you:

  • Attract new patients
  • Retain existing patients
  • Differentiate your practice
  • Build your practice profitability

Log In or Register to access Dr. Glazier's presentation!

Practitioners: Log In or Register to view this post.

CooperVision Sets the Social Media Stage at Optometry's Meeting

Posted by CooperVision on Tuesday, July 27, 2010

Our social media presentations at the AOA’s Optometry’s Meeting were recently recognized on the American Optometric Association’s blog (News from the AOA). Read the excerpt below and click here to read the full article:

CooperVision has taken a unique approach to educating ECPs on social media by partnering with them directly.

Over the course of six weeks, CooperVision worked with hundreds of eye care practices to build and implement social media strategies aimed at attracting and retaining patients. The practices had varying levels of social media experience and executed different plans depending on the networks already in use.

Numerous social media platforms were tested, including Facebook fan pages, Facebook advertising, Google, RSS feeds and blogs. As a result of these efforts, each practice saw an increase in fans or followers – with an average of 60 fans per page – and increased traffic to practice Web sites.

“We are constantly looking for new ways to market our practice and better connect with patients – particularly through social media,” said Jason Miller, O.D., who recently worked with CooperVision to build a Facebook page. “I think Facebook is a relatively untapped market, and practices that take the initiative to create a fan page may gain a competitive advantage.”

Looking ahead, CooperVision will continue to work to strengthen its connection with the vision care community through social media channels.

Are you interested in getting started in social media, or would you like help optimizing your current social media efforts? Sign up for our Social Media Consultation program at or talk to your sales representative for more information.

Social Media & Your Practice: Transforming the Relationship with Your Patients

Posted by Dr. Alan Glazier on Tuesday, June 29, 2010

Did you miss our recent webinar on ODWire?

Our webinar focused on the benefits of implementing a social media (SM) marketing strategy.  We discussed different ways which SM can be used to drive new business and the benefits of SM marketing over traditional marketing.  We discussed the basic structure of a social media campaign, i.e. what tools to use, how to use them and how to use them together for a more effective campaign.  We discussed CooperVision's teen campaign and Facebook marketing assistance as evidence of their commitment to help clients succeed with social media marketing.  We presented statistics to back up our strategy and answer questions from webinar guests such as "How much time do you dedicate to your social media marketing efforts" and "What tools do you find most useful". Listen to the archived webinar here:

Log In or Register to listen to this webinar.

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Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by CooperVision on Monday, June 21, 2010

Connect with CooperVision's Social Media Symposiums - even if you didn't have the opportunity to attend our seminars at the AOA Optometry's Meeting this past week. Click on the link below to access the full presentation:

Log In or Register to access our social media presentation from the AOA's Optometry Meeting as well as our Social Media Guide for Eye Care Professionals.

Practitioners: Log In or Register to view this post.

Tune In for a Free Podcast on Social Media for Your Practice!

Posted by CooperVision on Wednesday, June 16, 2010

Tune in as Dr. Alan Glazier, our social media consultant, joins Dr. Nathan Bonilla-Warford from Peripheral Vision on his latest podcast. Click on the link below to access Peripheral Vision Podcast #4:

Log In or Register to access this free podcast!

Practitioners: Log In or Register to view this post.

Dr. Alan Glazier is Nominated for NVTC Social Media Award

Posted by CooperVision on Tuesday, June 15, 2010

Congratulations to our social media consultant, Dr. Alan Glazier, on his recent nomination for a Social Media award from the Northern Virginia Technology Council! Dr. Glazier has been involved with social media for over four years and is actively speaking across the country about the effectiveness of social media on small medical businesses. Congrats and best of luck, Dr. Glazier!

Read the article here:  

Dr. Alan Glazier, an optometrist in Rockville, Maryland, has been nominated for an award in the first annual Northern Virginia Technology Council (NVTC) Social Media Committee (SMC) Awards.

The award ceremony will be held on June 15, 2010 from 6-8 p.m. at the K Street Lounge located at 1301 K Street, NW, Washington, DC 20005.

Dr. Glazier is the owner and founder of Shady Grove Eye and Vision Care, a premier private optometric practice serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington, DC.  Dr. Glazier is a pioneer in social media as it applies to small medical business and has been interviewed by Entrepreneur magazine, Small Business Trends Radio and Network Solutions on the subject.  Dr. Glazier is a frequent lecturer on the subject as he is one of the few doctors who utilizes the internet and social media as his sole form of marketing and advertising for his practice.  He is a consultant to CooperVision, a major contact lens manufacturer, a blogger for and blogs here at .  Dr. Glazier created the popular hashtags #badvisiondecision and #medicalmonday and is the creator of the #MedicalMonday Healthcare Twitizen of the week award, recognizing other health care providers for their time and efforts educating the public via Twitter.  He founded the Shady Grove Eye group on Facebook and provides a free eye exam to someone in need for every 100 members who join the group.

Follow him @EyeInfo

Do you have questions regarding social media? Do you want to know how you can use it to effectively build your business? Dr. Glazier will be joining us live at the AOA Optometry's Meeting during our social media seminars (Thursday, June 17th from 6:00-7:00 PM and Friday, June 18th from 4:30-5:30 PM). Feel free to post questions here or on our CooperVisionECP Facebook Fan page. We will be posting the presentations as well as answers to the most frequently asked questions next week.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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