How to Get Started - Creating a Facebook Fan Page for Your Practice

Posted by CooperVision on Thursday, February 18, 2010

Did you know there are over 400 million people on facebook? And that nearly 1.5 million local businesses have an active facebook fan page? According to the facebook press room statistics, the average user has 130 fans – meaning that when a user becomes a fan of your practice, it’s broadcast to their network of (on average) at least 100 people. Reports suggest that facebook is quickly becoming one of the most popular sites for search and information.


So – how do you get started? It’s simple. And free! Log In or Register to figure out how.



Practitioners: Log In or Register to view this post.

Mini Marketing Series: Keep an Eye on Your Marketing

Posted by CooperVision on Tuesday, February 9, 2010

In tough financial times, usually one of the first business practices to get cut from the budget is marketing. However, a savvy business person invests in marketing during this time because others are not! In business, the customer is the key to success – marketing is a way of communicating with your customer, and an easy way to reinforce them of how important they are to your business. We’ve listed a few friendly reminders to make sure you’ve got your marketing bases covered… Log In or Register to view this post!

Practitioners: Log In or Register to view this post.

Welcome to On Eye!

Posted by Dennis Murphy on Monday, December 21, 2009

Hello and welcome to On Eye, the CooperVision blog! I’m Dennis Murphy, President of the Americas for CooperVision, Inc., and I’d like to personally welcome you to CooperVision’s venture into Web 2.0.


We’re very excited to launch On Eye as part of CooperVision’s foray into embracing social media. We think it is important to take this opportunity to build on our on-going long term relationships with eye care practitioners world-wide, as well as to reach out to patients and contact lens wearers alike. By expanding our efforts via tools such as On Eye, we would like to reinforce that CooperVision has your best interest in mind – providing you with the latest information about the vision industry, ways to successfully build your practice, and keeping you fully informed of the most recent research and innovations relating to your eye care and health.


So, how to use this blog? If you are a practitioner currently using the CooperVision ecommerce site, use your BP number to sign into the password-protected areas. If you are a practitioner not currently using our ecommerce site, please fill out the brief form accompanying the password protected area, and you will be forwarded instructions accordingly. If you are a consumer, feel free to check out areas of interest to you, such as Patient Spotlight, In the News and the Executive Corner. Thanks, and enjoy!

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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