Social Media Tips for Your Practice

Posted by CooperVision on Tuesday, June 28, 2011
This Thursday, June 30th, marks the first official Social Media Day. Social Media Day celebrates the advancements in social technology that enable people to connect, interact, and share information globally. Join your city's local Social Media Day celebration to learn more about the topic, meet your local social media experts, and find out tips for making social media a successful part of your marketing and business strategy. For more information on Social Media Day including how it's being celebrated in your area, click here.

For more information on practice-specific social media how-to's and success stories, click here. For a guide to getting started in social media and internet advertising for your practice, please click here.

We want to hear from you! Share your social media success stories and we may feature you in an upcoming blog post. Leave a comment here or email us at

Reminder: Free Social Media Webinar Tomorrow Night

Posted by CooperVision on Tuesday, February 1, 2011

Update: During tomorrow night's free social media webinar, Dr. Bazan will be adding a live promotion to the Facebook page of one lucky webinar attendant! Have you registered yet?

In conjunction with ODWire, we are hosting a social media webinar on Wednesday, February 2nd from 9:00-10:30 pm, EST. The webinar, "Bringing Patients in Through Social Media: Case Studies from Practitioners" will feature Dr. Justin Bazan from Park Slope Eye in Brooklyn, New York, Dr. Nathan Bonilla-Warford from Bright Eyes Family Vision Care in Tampa, Florida, Janice Gaub, CooperVision's Senior Marketing Director of Internet and Social Media, and Molly Hildebrandt, CooperVision's Associate Marketing Manager of Social Media and Public Relations. Dr. Bazan and Dr. Bonilla-Warford will each be sharing two case studies of how they’ve successfully implemented social media tactics to build their business and increase their patient flow.

For more information about ODWire, Dr. Bazan, Dr. Bonilla-Warford and the webinar, check out the latest podcast from Peripheral Vision.

Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by Dr. Alan Glazier on Thursday, December 2, 2010

Have you thought about starting a Facebook fan page for your practice? Are your colleagues talking about blogging and you'd like to learn more? Are you curious about social media and how applicable it is to the eye care industry? What can it do for your business?

Our Social Media Spokesperson, Dr. Alan Glazier, answered these questions and more when he spoke about the social media journeys of five eye care practitioners (including his own!) during a luncheon at the American Academy of Optometry's Academy 2010 Meeting last month. Download or view Dr. Glazier's presentation below to learn how social media can help you:

  • Attract new patients
  • Retain existing patients
  • Differentiate your practice
  • Build your practice profitability

Log In or Register to access Dr. Glazier's presentation!

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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