All posts by Dr. Alan Glazier

Building Your Practice with Social Media: From the Practitioner's Perspective

Posted by Dr. Alan Glazier on Thursday, December 2, 2010

Have you thought about starting a Facebook fan page for your practice? Are your colleagues talking about blogging and you'd like to learn more? Are you curious about social media and how applicable it is to the eye care industry? What can it do for your business?

Our Social Media Spokesperson, Dr. Alan Glazier, answered these questions and more when he spoke about the social media journeys of five eye care practitioners (including his own!) during a luncheon at the American Academy of Optometry's Academy 2010 Meeting last month. Download or view Dr. Glazier's presentation below to learn how social media can help you:

  • Attract new patients
  • Retain existing patients
  • Differentiate your practice
  • Build your practice profitability

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Baseball and Vision: What It Takes to Hit a Baseball

Posted by Dr. Alan Glazier on Thursday, August 5, 2010

Have you ever wondered how hand-eye coordination really works? Or what kind of impact vision has on sports performance? Dr. Alan Glazier takes a closer look at these questions and more in the context of baseball:

So you want to hit better?  Pete Rose was once asked how he hit so well. His answer: “See the ball, hit the ball”.

Obviously, vision plays a crucial role in one’s ability to hit, but what role it plays is not so obvious.  Seeing an object clearly, and viewing an object traveling nearly 100 mph while being able to guess its position in a millisecond are two different things and involve very different skills.  When viewing a baseball that is static, let’s say, sitting on a table top, the only “skill” needed to see it is visual acuity, or the ability of the eyes’ optics to focus the image properly.  For viewing an object in motion, clarity is important as well, but tracking the object of regard is important, as is the brain’s ability to accurately process the tracking information.

For viewing and connecting a bat in motion with a ball in motion (1) the image of the object of regard (the ball) has to fall clearly on the back of the eye (2) the eye needs to successfully track the image (3) the brain uses the tracking information to project the future position in space (over the plate) that the ball is likely to end up (4) hand-eye motor coordination needs to time and place the swing of the bat to coincide with the tracking system projection of where the ball is headed (5) estimates need to be made of where the plate is in relationship to the pitch using peripheral vision cues (6) speed is estimated by the rate at which the image of the ball is transmitted across the retina and (7) depth perception information is used to adjust each of these calculations.   Looking at things from this perspective, the act of hitting a ball, even a 40 mph pitch, seems visually statistically impossible, yet Major League batters connect with the ball often more than 2.5 times out of 10 on pitches exceeding 80 mph all the time!

The visual skills that are used to be a better hitter can be enhanced.  The first step is to have a comprehensive eye exam including a binocular vision evaluation to make sure you have basic eye functions that will enable you to successfully track a ball.  Next, as with any exercise, you can hone your visual skills through repetitive actions – get to the batting cages.  The next step would be to find a developmental and/or sports vision specialist, usually an optometrist, who can engage you in certain visual tasks that train the visual abilities described in the previous paragraph.  Many professional baseball players are involved in visual training programs. More information on hitting a baseball is available in my other post on hitting.

Courtesy of Dr. Alan Glazier of Shady Grove Eye and Vision Care; Optometrists, Ophthalmologists and Opticians working together to help you see better.  Serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington, DC for over 40 years. 

For more information about the connection between contact lenses and sports, including information about money saving rebates, visit MyContactSports.com.

 

Increase Your Sports Performance by Better Understanding Your Vision

Posted by Dr. Alan Glazier on Thursday, July 8, 2010

“See the ball, hit the ball” is how Pete Rose described his amazing ability to hit the baseball with consistency. Ted Williams' vision was tested by tarring a bat – he hit 10 balls and 7 out of 10 times he could tell you where he hit on the ball, be it above the seam, below the seam etc. Wesley Walker of the New York Jets, an all-pro receiver is blind in his left eye, thus lacks true depth perception. Every sport taxes different visual skills of the athlete, whether amateur or professional. It would be incorrect to say that the athlete with the better vision will play better in every instance, as Mr. Walker has shown. So how might a better understanding of our eyes and vision needs lead to increased sports performance?

A few years ago a father brought his high school age son to our practice. Let’s call the son Mike. Mike’s batting average had been dwindling, and the coach astutely recommended that Mikes parents look into vision as a possible cause. Mike aced our eye examination – both eyes could see better than 20/20 independently and together, his depth perception was perfect, his visual skills and reaction time were stellar and he had no problems reading print on a page. His school work was going well. The health of both eyes inside and out was perfect. At this point the average eye examination would end and the dwindling batting average may be attributed to a problem with confidence, stamina or one of many other factors. In this case however, the next step was to observe Mike in his batting stance. Mike was a righty. I noted that Mike had a prominent nose bridge. With Mike in batting stance and head turned toward the pitcher, the bridge of his nose was prominent enough that it interrupted the vision in his right eye. Mike seemed to be keeping his chin close to his right shoulder. The closer he held his chin to his right shoulder, the more of the line of sight of his right eye was blocked by the bridge of his nose. I then tested his eye dominance. It turns out that like most right handed batters Mike was right eye dominant. The eye the brain favored was blocked during hitting, and he was counting on the non-dominant eye alone to judge pitches. He was viewing the pitcher and the pitch with only his left eye. In essence, either because of his growth in the past year (he had put on 3 inches) or because of a general stance change, he was viewing the pitch with one eye, causing his depth perception to be decreased. I recommended the coach train him to keep his chin farther away from his right shoulder and as Mike got more comfortable, his batting average improved dramatically.

But time to switch sports. Basketball and tennis players might have perfect “acuity”, or 20/20 vision or better, but be unable to deliver the ball where they need to. This might be because acuity is important for static objects, but something called Dynamic Acuity is important for traveling objects. Dynamic Visual Acuity is acuity when viewing a moving target, or when ones body is in motion against or past a stationary target. If an athlete has good acuity but is missing shots, they might need help achieving better dynamic acuity. Peripheral vision is also a major factor in basketball – knowing where the ball is and where your opponents are on the opposite side of your body is a skill that an athlete can build to increase their performance.  Football players are in need of a great range of visual skills that vary by position – the wide receiver must have great dynamic acuity, depth perception and hand eye coordination; offensive and defensive linemen must have excellent peripheral vision and quarterbacks must have all of the above including a great visual memory.

Swimmers can benefit from a relatively new technology called Orthokeratology. Also known as OrthoK or vision braces, it is a method which is used for people who need glasses or contact lenses so they can see perfectly without them without need for surgery. The OrthoK device looks and feels like a contact lens. The person puts it in their eye before bed and in most cases can remove it in the morning and go glasses and contact lens free for the entire day into the evening. If an athlete finds contact lenses uncomfortable, OrthoK can be a lifesaver. Swimmers are forced to leave glasses and contacts out and, if they’re lucky, have prescription goggles.

Marksmen and sharpshooters can increase contrast to shoot better, soccer players can increase eye-foot coordination, and golfers can benefit from eye-hand coordination help, acuity and stance improvements to maximize their game. Visual skills of many types are used by athletes to improve performance so if you are a professional athlete or weekend athlete, be sure to ask your optometrist about your vision status as it relates to your sport at your next eye examination.

Courtesy of the Doctors at Shady Grove Eye and Vision Care; Optometrists, Ophthalmologists and Opticians working together to help you see better.  Serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington, DC for over 40 years. For more information visit youreyesite.com or call (301) 670-1212.

For more information about the connection between sports and contact lenses, visit www.mycontactsports.com.

Social Media & Your Practice: Transforming the Relationship with Your Patients

Posted by Dr. Alan Glazier on Tuesday, June 29, 2010

Did you miss our recent webinar on ODWire?

Our webinar focused on the benefits of implementing a social media (SM) marketing strategy.  We discussed different ways which SM can be used to drive new business and the benefits of SM marketing over traditional marketing.  We discussed the basic structure of a social media campaign, i.e. what tools to use, how to use them and how to use them together for a more effective campaign.  We discussed CooperVision's mycontactsports.com teen campaign and Facebook marketing assistance as evidence of their commitment to help clients succeed with social media marketing.  We presented statistics to back up our strategy and answer questions from webinar guests such as "How much time do you dedicate to your social media marketing efforts" and "What tools do you find most useful". Listen to the archived webinar here:

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Dr. Glazier and CooperVision Help Student Get Contacts in Time for Prom

Posted by Dr. Alan Glazier on Thursday, May 27, 2010

Prom season is upon us! This is a popular time for contact lens fittings. Dr. Alan Glazier from Shady Grove Eye and Vision Care in Rockville, Maryland, recently encountered a patient with a difficult to fit prescription and the prom was only a week away. Luckily, Dr. Glazier's CooperVision representative, Brian Christie, was there to remind him that CooperVision contacts are available in a wide range of parameters, including the particular prescription the patient needed. Below is an excerpt from Dr. Glazier's blog:

 I would like to share a story, a story with a happy ending.  It involves helping a young patient of mine last week.  Imagine this – you are a 17 year old senior – prom is less than a week away – you are being fit for contact lenses – you have a difficult contact lens prescription, the first few visits the lenses didn’t work for one reason or another and frustration is mounting as you wonder if contact lenses exist that may work for you.   Because of your high prescription your lenses aren’t in stock at the doctors office. To make matters worse, and the doctor might not even be able to get the contact lenses shipped before the big day!

One of my 17 year old patient’s and a friend’s daughter found herself in this exact situation.  Due to her extremely nearsighted prescription, the companies that offered soft disposable contact lenses in her prescription range were few, typically not in stock at the doctors office and needed to be ordered and shipped.  With the narrow window of time before prom, there was no guarantee the lenses would arrive in time.

Fortunately, the representative from one of the leading contact lens manufacturers, CooperVision (Brian Christie) overheard some of the conversation.  CooperVision had recently expanded the parameters of trial contact lenses they provided to doctors offices, including extremely high powered lenses.  Brian reminded the technicians at Shady Grove Eye and Vision Care that he had days ago stocked the high powered trial lenses my anxious young patient needed.   CooperVisions extremely comfortable Proclear brand’s parameters were expanded to include powers high enough for almost any myopic prescription.

Sure enough, there they were.  Dr. Glazier proceeded to fit the Proclear soft contact lenses. The Monthly disposable lenses fit my patient beautifully, gave her perfect 20/20 vision and she left with a smile from ear to ear, comforted in the knowledge that she would see well at her one and only senior prom.

Top takeaways:    Encourage your children and teenagers to get their eyes checked regularly, especially when wearing contact lenses.  Parents who don’t suspect any problems with their childrens eyes should have them checked by age 4 at the latest.  If there is a pressing need for contact lenses, give yourself a two week leadtime, and for glasses at least 10 days.

Thank you Brian Christie and CooperVision!

 

Check out CooperVisions excellent website http://www.mycontactsports.com to learn more about how contact lenses can help improve your game and watch a video featuring soccer star Heather O'Reilly

Courtesy of the Doctors at Shady Grove Eye and Vision Care; Optometrists, Ophthalmologists and Opticians serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington DC.  For more information visit youreyesite.com

 

 

To read more about Dr. Glazier, visit his blog or follow his Twitter feed. To read more about Proclear, the CooperVision contact lenses featured in this story, click here.

About The Author

Dr. Alan Glazier

Dr. Glazier is the owner and founder of Shady Grove Eye & Vision Care. Dr. Glazier holds a B.S. from the University of Maryland and a Doctorate from the New England College of Optometry. He is a longstanding member of the Maryland Optometric Association and a Fellow of the American Academy of Optometry. Dr. Glazier's patient care interests include specialty contact lenses and low vision.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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