All posts by Doug Brayer

Change Your View of Multifocals

Posted by Doug Brayer on Wednesday, June 1, 2011
With the launch of Biofinity Multifocal, the newest addition to the Biofinity family of lenses, right around the corner, we're pleased to announce the following events:

Log In or Register to view the upcoming events. We hope you can attend!

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Help Your Patients Avoid Eye Strain in the Digital World

Posted by Doug Brayer on Tuesday, September 28, 2010

You’re likely well aware that presbyopes (ages 40-54) represent the largest segment of the population1, which yields an exciting opportunity for your practice. But did you also know that a majority of these patients are unaware that multifocal contacts are even an option2? Log In or Register to read more!

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Proclear EP: A Proven Performer

Posted by Doug Brayer on Tuesday, August 31, 2010

Looking for one of the easiest and most effective solutions for your emerging presbyopes?  Look no further than Proclear EP

Why fit your patients in Proclear EP? Millions of Americans are turning 40 in the next few years, meaning the market for potential multifocal contact lens-wearing patients is increasing drastically. Proclear EP is the first and only lens designed specifically for emerging presbyopes, providing a perfect way to transition your patients to multifocal contact lenses.

If you missed the first round of the Proclear EP Challenge – you’re in luck – we’ve extended the program until October 31st. Log In or Register to read more!

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Take the Proclear EP Challenge!

Posted by Doug Brayer on Thursday, April 8, 2010

In honor of Presybopia Awareness month, we encourage you to actively fit the growing number of presbyopes in your practice with multifocal lenses.  There is no better way to introduce your emerging presbyopes to a multifocal lens than with Proclear EP. We’re so confident about Proclear EP and the success you will have fitting it that we’re offering the Proclear EP Fitting Guarantee. Log In or Register to read more!

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What the Experts are Saying about Multifocals

Posted by Doug Brayer on Thursday, January 21, 2010

Last year, CooperVision launched Focus on Presbyopia, an electronic newsletter dedicated to optimizing opportunities with multifocal contact lenses in your practice. Over the course of this past year, I had the pleasure to work closely with many talented multifocal experts who contributed to this newsletter.  Log In or Register to read my top 10 multifocal tips from past issues of Focus on Presbyopia.

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Just Because You Need Bifocals Doesn't Mean You Have to Wear Them!

Posted by Doug Brayer on Thursday, December 10, 2009

If you’re in your 40’s (or even approaching 40) you may have noticed reading and seeing objects up close isn’t quite as easy as it used to be.  Not to worry – you’ve got a very common vision condition called presbyopia.  In fact, presbyopia is so common that is affects virtually everybody, usually starting around the age of 40.


Most people think of presbyopia when they hear the word “bifocals” or “reading glasses”.  I think most of us can relate to either our parents or grandparents reaching for their bifocals or reading glasses.  The good news today is that needing bifocals doesn’t have to mean wearing bifocals.  Advances in contact lens designs now make multifocal contact lenses a great option for addressing presbyopia.  In fact, with patient visits up 75% in the multifocal category since 2002, multifocals are the fastest growing segment in the contact lens industry.


Nearly 90 million Americans – or roughly one in three – have presbyopia, yet awareness of this condition is very low.  A study sponsored by CooperVision that was conducted by Harris Interactive found that 83% of US adults aged 18+ are not aware of the vision condition. So how do you know if you have it? If you are experiencing any of the common symptoms of presbyopia – such as a noticeable change in near vision, eyestrain, or headaches, you should see an eye care specialist to discuss your options.


The contact lens options for this growing segment of the population provide a convenient, comfortable and healthy alternative to bifocals or reading glasses.  CooperVision offers the most comprehensive multifocal contact lens portfolio in the industry.  Multifocal contact lenses from CooperVision contain multiple zones of vision correction by providing the wearer with simultaneous distance, intermediate and near vision.  The word simultaneous is key because most people think of these lenses much like bifocals where you have to look at a certain zone to see clearly at near.  This is not the case with multifocal contacts.  Multifocal contacts allow you to naturally see clearly up close, at middle distances (like using a computer) and far away without having to focus your eyes in a certain zone of the lens.


If you’re one of the millions of long time contact lenses wearers entering your 40’s, you can continue to enjoy the comfort and convenience of contact lenses.  Even if you’ve never worn contacts before, or if you dropped out of contacts in the past, the onset of presbyopia is a great time to try contacts for the first time.


Presbyopia is the normal worsening of vision with age – especially near vision.  The condition is a natural part of aging that eventually affects everyone.  As we grow older, the lenses in our eyes thicken and lose their elasticity, and the muscles surrounding the lens weaken.  Both these changes decrease our ability to focus, especially on near objects.  Besides, blurred near vision, the signs of presbyopia include eye strain and the tendency to hold reading materials further away.

About The Author

Doug Brayer

Doug Brayer is the Director of Marketing at CooperVision. He has been with CooperVision since 2002, and he currently oversees marketing for all Multifocal and Toric lenses in the US.  Over the course of his career, Doug has launched many key products that play an important role in CooperVision’s product portfolio – namely, Proclear Multifocal, Proclear Toric, Proclear EP, and most recently, Biofinity Toric.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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