All posts by Dennis Murphy

What's Happening with CooperVision in 2010

Posted by Dennis Murphy on Thursday, January 28, 2010

On the heels of an invigorating and motivating North America Annual Sales Meeting, I’d like to share with you what CooperVision has planned for 2010. Now more than ever, CooperVision is committed to our partnership with you, the practitioner. This year, we are expanding our sales and sales support organizations, while focusing our expanding resources on not only bringing you the best lenses in the industry, but also on managing both excellent patient care and a very successful practice.

The average industry experience across our sales force is 15 years, with an average of nearly ten years of sales experience with CooperVision. With this high level of industry expertise and passion, the CooperVision sales team can offer you a perspective on our industry and the world of contact lenses that is truly unique. In addition to the largest offering of contact lenses intended to fit the wide spectrum of your patient needs, in 2010 we will continue to offer resources, continuing education, and tools to help you get the most out of your patient visit. 

            We are also increasing our marketing efforts. Be on the lookout for new and exciting campaigns that will bring you tools and marketing programs to leverage social media specifically for your practice!  Be sure to ask your CooperVision Account Executive about these exciting programs. Our Research & Development team has a multitude of initiatives in 2010, including a substantial new product pipeline. Stay tuned to On Eye and coopervision.com to hear more.

            At CooperVision, we understand your business is all about your customer. For us, our business is all about you. We’re looking forward to building our partnerships with you in 2010.  As always, feel free to comment on here or ask any questions that are on your mind and we’ll get back to you!

Welcome to On Eye!

Posted by Dennis Murphy on Monday, December 21, 2009

Hello and welcome to On Eye, the CooperVision blog! I’m Dennis Murphy, President of the Americas for CooperVision, Inc., and I’d like to personally welcome you to CooperVision’s venture into Web 2.0.

 

We’re very excited to launch On Eye as part of CooperVision’s foray into embracing social media. We think it is important to take this opportunity to build on our on-going long term relationships with eye care practitioners world-wide, as well as to reach out to patients and contact lens wearers alike. By expanding our efforts via tools such as On Eye, we would like to reinforce that CooperVision has your best interest in mind – providing you with the latest information about the vision industry, ways to successfully build your practice, and keeping you fully informed of the most recent research and innovations relating to your eye care and health.

 

So, how to use this blog? If you are a practitioner currently using the CooperVision ecommerce site, use your BP number to sign into the password-protected areas. If you are a practitioner not currently using our ecommerce site, please fill out the brief form accompanying the password protected area, and you will be forwarded instructions accordingly. If you are a consumer, feel free to check out areas of interest to you, such as Patient Spotlight, In the News and the Executive Corner. Thanks, and enjoy!

The State of the Contact Lens Industry

Posted by Dennis Murphy on Tuesday, December 15, 2009

At this time last year the economy was in crisis. Industries across the board, including the contact lens industry, were braced for a year of financial hardship. While many industries had significantly down years in 2009, the contact lens market grew by 2% to 4%, depending on which metric one chooses.

          The fact that growth could take place under very difficult economic circumstances demonstrates that the contact lens market, while certainly not recession-proof, is, to an extent, recession-resistant. We attribute this to the important role contact lenses play in people’s lives—a role people are not willing to give up, even when money is tight.

          Now, as we move into 2010, we expect to see more rapid growth, driven by daily disposable lenses, multifocal lenses, and newer materials. Log In or Register to continue reading the State of the Contact Lens Industry post.


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About The Author

Dennis Murphy

Dennis is the President of the Americas for CooperVision, Inc. His career to date includes leadership roles in the healthcare, medical products, and consumer products industries, as well as start-up companies. Dennis’ expertise lies in customer relationships, strategic leadership, and building and developing sales and marketing organizations.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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