All posts by Garth Bradley

Mini-Marketing Series: Getting Found Online with Google Places

Posted by Garth Bradley on Thursday, September 16, 2010

Recently, I was giving a presentation to a group of eye doctors about Google Places and how to use it for getting found online. To me, it seemed as though a small percentage of them were tapping into the power of Google Places. If you’re interested in learning more about an easy solution to get found quickly online, including step by step instructions, read on…

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Mini Marketing Series: Advertising Your Practice with Facebook?

Posted by Garth Bradley on Thursday, April 1, 2010

As I’m sure you know, more and more people are participating in social networks online with Facebook leading the pack with over 400,000,000 active users. It’s simply incredible – that’s more people than we have as U.S. citizens. Why not get started advertising on Facebook? Log in or Register to read how.

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Mini Marketing Series: Thinking About Adding Google AdWords to Your Practice?

Posted by Garth Bradley on Thursday, March 18, 2010

Sure, you have a website, but does your website show up where your customers (and potential customers) are searching for information? Google AdWords can help you attract new patients and serve as a friendly reminder for current patients. Log In or Register to read detailed instructions about how Google AdWords can work for your practice.

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Mini Marketing Series: Getting Started with Social Media & Internet Advertising

Posted by Garth Bradley on Thursday, February 25, 2010

Do you currently advertise locally – perhaps in the Yellow Pages or other media? Despite the economic downturn, it’s actually a perfect time to step up your marketing and advertising efforts to differentiate your practice and attract new patients. Log In or Register to see how!

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An Optometric Marketing Rx for 2010

Posted by Garth Bradley on Tuesday, January 5, 2010

It’s the perfect time of year to reflect on what worked and what didn’t work in 2009, while focusing on your marketing plans for 2010. Surely, we will continue to face challenges and risks, but with thoughtful planning and consistent tactical execution, we can improve our odds of achieving our goals despite living in an environment of unknown variables and uncertainty. Log In or Register to review your Optometric Marketing Rx.

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5 Reasons to Read the On Eye Blog

Posted by Garth Bradley on Thursday, December 3, 2009

The On Eye Blog provides not only information, but ideas to help you succeed in your practice. Here’s what to expect from the On Eye Blog:

  1. Tune into Building the Practice conversations as we discuss everything about practice building from 1 Days during the holidays to social media tips to how to differentiate your practice with teens.

  2. InSIGHTs & Trends: This section provides new insights in the vision care industry, the latest innovations, and ideas for your practice every month - from multifocal myths to fostering patient loyalty, to much more! Stay tuned.

  3. Hear directly from CooperVision's executive management in our Executive Corner. Find out what's going on with CooperVision around the world and our parent company, Cooper Companies.

  4. Hear directly from patients in the Patient Spotlight - maybe you'll hear from one of your own! 

  5. Expect even more from the On Eye Blog from the CooperVision team with In the News and other on going conversations.

Don’t hesitate to join the conversations. Feel free to post comments, ask questions, and leave suggestions.


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About The Author

Garth Bradley

Garth is the Trade Marketing Manager for CooperVision. He has been involved in both sales and marketing in the vision care industry for the past 13 years. Garth’s other areas of expertise include social media and sales. Career highlights consist of successfully launching and managing Biomedics Toric as Product Manager (2001-2004) and while in sales, being awarded “Rookie of the Year”, “Account Manager of the Year” and “Highest Revenue over Budget”.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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