Recently, I was giving a presentation to a group of eye doctors about Google Places and how to use it for getting found online. To me, it seemed as though a small percentage of them were tapping into the power of Google Places. If you’re interested in learning more about an easy solution to get found quickly online, including step by step instructions, read on…

As I’m sure you know, more and more people are participating in social networks online with Facebook leading the pack with over 400,000,000 active users. It’s simply incredible – that’s more people than we have as U.S. citizens. Why not get started advertising on Facebook? Log in or Register to read how.

Sure, you have a website, but does your website show up where your customers (and potential customers) are searching for information? Google AdWords can help you attract new patients and serve as a friendly reminder for current patients. Log In or Register to read detailed instructions about how Google AdWords can work for your practice.

Do you currently advertise locally – perhaps in the Yellow Pages or other media? Despite the economic downturn, it’s actually a perfect time to step up your marketing and advertising efforts to differentiate your practice and attract new patients. Log In or Register to see how!

It’s the perfect time of year to reflect on what worked and what didn’t work in 2009, while focusing on your marketing plans for 2010. Surely, we will continue to face challenges and risks, but with thoughtful planning and consistent tactical execution, we can improve our odds of achieving our goals despite living in an environment of unknown variables and uncertainty. Log In or Register to review your Optometric Marketing Rx.