Building Your Practice

Information and education pertaining to driving a profitable practice. Topics in this section include marketing, advertising, technology, the economy, and running a business as it relates to the eye care industry.

5 Reasons Why You Should Be Fitting 1 Day Lenses

Posted by CooperVision on Thursday, August 4, 2011
Are you fitting a lot of your patients in daily disposable lenses? Log In or Register to find out why you should be.

Practitioners: Log In or Register to view this post.

Want to Enhance Patient Convenience?

Posted by CooperVision on Tuesday, July 19, 2011
In today's ultra-competitive environment, simply providing the best eye care in town isn't always enough to keep patients returning to your office. Add convenience and price savings to the top-notch service you provide and your patients will happily return. We're here to help on both accounts. Log In or Register to read more.

Practitioners: Log In or Register to view this post.

Social Media Tips for Your Practice

Posted by CooperVision on Tuesday, June 28, 2011
This Thursday, June 30th, marks the first official Social Media Day. Social Media Day celebrates the advancements in social technology that enable people to connect, interact, and share information globally. Join your city's local Social Media Day celebration to learn more about the topic, meet your local social media experts, and find out tips for making social media a successful part of your marketing and business strategy. For more information on Social Media Day including how it's being celebrated in your area, click here.

For more information on practice-specific social media how-to's and success stories, click here. For a guide to getting started in social media and internet advertising for your practice, please click here.

We want to hear from you! Share your social media success stories and we may feature you in an upcoming blog post. Leave a comment here or email us at blogadmin@coopervision.com.

Strategies to Improve Your Multifocal Success

Posted by CooperVision on Monday, June 13, 2011
Did you miss last week's free multifocal webinar, hosted by Mark Andre, FAAO in conjunction with ODWire.org? Log in or register to access the recorded version, including a sneak peak of Biofinity Multifocal, CooperVision's premium silicone hydrogel multifocal lens, launching in June!

Practitioners: Log In or Register to view this post.

Free Multifocal Webinar

Posted by CooperVision on Friday, June 3, 2011
Join us on Wednesday, June 8th at 9:00 PM EST for a free webinar in partnership with ODWire.org. Hosted by Mark Andre, FAAO, Change Your View of Multifocal Lenses: Strategies to Improve Your Multifocal Success and Profitability is an informative look at multifocals and will cover topics like successful recruitment and management of presbyopic patients. Plus, the webinar will offer an early look at Biofinity Multifocal, which will be available later this month. Log In or Register to view the rest of this post.

Practitioners: Log In or Register to view this post.

EyeFit Gamers with Biofinity

Posted by CooperVision on Thursday, April 21, 2011
Did you know that video/computer gamers spend approximately 35 hours/week in front of a computer screen? Many gamers will play with great concentration until near exhaustion, playing for hours with few, if any, breaks. They also typically have a lower-than-average blinking rate, which leads to discomfort in the form of dry eye*. Now imagine what the gaming experience is like for a contact lens wearer. Log In or Register to read more!

Practitioners: Log In or Register to view this post.

Comfort Designed for the Presbyopic Eye

Posted by CooperVision on Tuesday, March 1, 2011

Only Proclear's PC Hydrogel lenses replicate nature to provide a truly hydrated, comfortable lens wearing experience no matter when your patients’ night comes to an end. Plus, there's a Proclear lens to address all your patients' most common vision conditions, as well as a range of replacement schedules.

Log In or Register to read more!


Practitioners: Log In or Register to view this post.

Health Topics are Frequently Searched for Online

Posted by CooperVision on Tuesday, February 22, 2011

Having an online presence in this day and age is critical. Especially in the medical industry, as reports show that health topics continue to be one of the most frequently searched for subjects on the internet, with a reported 80% of all internet users (approximately 59% of the US adult population) searching online for health related information.1 

According to a recently published survey from the Pew Internet Project, searching online for health information ranked third amongst online activities, behind emailing and using a search engine. The most frequently searched for topics include: specific diseases or medical problems, certain medical procedures or treatments, doctors or other health professionals, hospitals or other medical facilities, and health insurance (including private insurance, Medicare, or Medicaid).2

Log In or Register to read more, including what this means for your business and how you can easily be found on the internet.


Practitioners: Log In or Register to view this post.

Facebook Page Layout Updates: What It Means to You

Posted by CooperVision on Thursday, February 17, 2011

Facebook recently announced that fan pages will soon receive an upgrade to include additional features and a new layout. This upgrade will go into effect for all Facebook fan pages by March 1, 2011. In the meantime, on your next visit to your page, you may be prompted to upgrade early.

Log In or Register to find out what's changing and what it means to you.


Practitioners: Log In or Register to view this post.

ODWire.org Webinar: Bringing in Patients Through Social Media

Posted by CooperVision on Thursday, February 3, 2011

Did you miss our free social media webinar on ODWire on Wednesday, February 2nd? If so, Log In or Register to access the recorded webinar and a copy of the presentation!


Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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