Building Your Practice

Information and education pertaining to driving a profitable practice. Topics in this section include marketing, advertising, technology, the economy, and running a business as it relates to the eye care industry.

Are You Keeping Up with the Multifocal Market?

Posted by CooperVision on Friday, September 9, 2011
Get proactive about your multifocal fitting! Listen in as Jason Miller, OD, MBA, FAAO discusses one of the fastest growing segments of the market. Join us for an informative webinar in partnership with on Tuesday, September 13th at 9:00 pm EST. Learn how to leverage this trend in your office and develop a game plan for multifocals.

This webinar is a must-listen to ensure your practice is keeping pace with the recent growth of the multifocal market.

Register today and be automatically entered to win an Apple TV courtesy of

Multifocal Tips from the Trenches

Posted by Mile Brujic, OD on Thursday, August 25, 2011

Today I want to touch on 5 key barriers that may limit successful multifocal contact lens fitting and how to overcome them.

1) Get Passionate about Multifocal Lenses – Demographic information tells us that presbyopes make up one of the largest segments of our practice. If you're not on board now with multifocal lenses you should be.

I've found that, by and large, those practices that have success with multifocal lenses are those practices that have experience fitting the lenses. Those that are successful fitting them will speak very differently about multifocal lenses with their patients because of the successes that they have had fitting previous patients. The catch 22 is that often times without those successes, it is difficult to communicate this technology with passion and with a high level of confidence to patients. My recommendation would be to mention multifocal lenses to everyone who is a candidate. This will get you more comfortable discussing multifocal contact lenses with your patients.

Here is an example of an effective yet easily delivered question that will usually peak a patients interest: “Did you know that there are contact lenses that will allow you to see things up close without the use of glasses? If you are interested, I think that you would be an excellent candidate.” From this simple question and statement, you will be able to gauge your patient's interest. For those that were unaware of the technology, you have now made them aware. For those that are interested, this will likely lead to further questions about these contact lenses. Be certain to discuss multifocal contact lenses with every candidate.

2) Setting Proper Expectations for Your Patients – Further questions from your patients regarding multifocal contact lenses will give you the chance to then describe the way they work in greater detail. Expectations are important because if set incorrectly, it has the chance of potentially leading to a fitting failure.

In discussing the technology with patients, I will always describe multifocal contact lenses as “increasing functional vision and minimizing the use of reading glasses.” This sets the goals very clearly from the start. It is positive in that you are letting the patient know what the contacts will do but yet realistic in its approach. In this way patients will think of the additional tasks that they will be able to perform with their contact lenses without the need for reading glasses including things like viewing a cell phone, computer, reading menus, seeing maps and reading the newspaper, just to name a few.

3) Follow the Fitting Guides – Industry places a significant amount of resources into determining the most successful strategies for selecting the initial diagnostic lenses and then trouble shooting any problems that may arise. There may be the temptation to veer from the guides, but this will often lead a practitioner and patient off of the path of fitting success. Many manufacturers include fitting guides in product literature and/or post them online.

4) Demonstrate Success Immediately – I will initially let the contact lenses settle anywhere from 10 to 20 minutes and then demonstrate success. The way I do this is, before I measure visual acuity, I will have the patient view their cell phone and ask them if they can see it. Before the appointment they likely could not see their cell phone without their reading glasses and now they can. Another task that I have these patients do is look at a computer screen in the exam room that is about 16 to 20 inches away from them. The immediate success that patients will have creates a positive experience with the lenses. I will then measure visual acuities and over-refract using trial lenses.

5) Follow up questions – When patients come in for their follow up visits after 1 to 2 weeks, make sure to ask them what they are satisfied with and what they wish they could improve about their vision. This is an opportunity for the practitioner to re-educate the patient on the benefits and limitations of multifocals. Additionally, this will allow the practitioner and patient to work together to determine whether the powers in the contact lenses could be modified to better meet their needs.

By following these 5 steps you are certain to improve your multifocal fitting success.

Dr. Brujic graduated from the New England College of Optometry. He is currently a partner of a successful four location optometric practice in Northwest Ohio. He practices full scope optometry with special interest in contact lenses and ocular disease management of the anterior segment and glaucoma. He publishes a monthly column in Review of Cornea and Contact Lens and has written in numerous other optometric publications. He is active at all levels of organized optometry.

 For more information on fitting multifocal contacts, please click here.

5 Reasons Why You Should Be Fitting 1 Day Lenses

Posted by CooperVision on Thursday, August 4, 2011
Are you fitting a lot of your patients in daily disposable lenses? Log In or Register to find out why you should be.

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Want to Enhance Patient Convenience?

Posted by CooperVision on Tuesday, July 19, 2011
In today's ultra-competitive environment, simply providing the best eye care in town isn't always enough to keep patients returning to your office. Add convenience and price savings to the top-notch service you provide and your patients will happily return. We're here to help on both accounts. Log In or Register to read more.

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Social Media Tips for Your Practice

Posted by CooperVision on Tuesday, June 28, 2011
This Thursday, June 30th, marks the first official Social Media Day. Social Media Day celebrates the advancements in social technology that enable people to connect, interact, and share information globally. Join your city's local Social Media Day celebration to learn more about the topic, meet your local social media experts, and find out tips for making social media a successful part of your marketing and business strategy. For more information on Social Media Day including how it's being celebrated in your area, click here.

For more information on practice-specific social media how-to's and success stories, click here. For a guide to getting started in social media and internet advertising for your practice, please click here.

We want to hear from you! Share your social media success stories and we may feature you in an upcoming blog post. Leave a comment here or email us at

Strategies to Improve Your Multifocal Success

Posted by CooperVision on Monday, June 13, 2011
Did you miss last week's free multifocal webinar, hosted by Mark Andre, FAAO in conjunction with Log in or register to access the recorded version, including a sneak peak of Biofinity Multifocal, CooperVision's premium silicone hydrogel multifocal lens, launching in June!

Practitioners: Log In or Register to view this post.

Free Multifocal Webinar

Posted by CooperVision on Friday, June 3, 2011
Join us on Wednesday, June 8th at 9:00 PM EST for a free webinar in partnership with Hosted by Mark Andre, FAAO, Change Your View of Multifocal Lenses: Strategies to Improve Your Multifocal Success and Profitability is an informative look at multifocals and will cover topics like successful recruitment and management of presbyopic patients. Plus, the webinar will offer an early look at Biofinity Multifocal, which will be available later this month. Log In or Register to view the rest of this post.

Practitioners: Log In or Register to view this post.

EyeFit Gamers with Biofinity

Posted by CooperVision on Thursday, April 21, 2011
Did you know that video/computer gamers spend approximately 35 hours/week in front of a computer screen? Many gamers will play with great concentration until near exhaustion, playing for hours with few, if any, breaks. They also typically have a lower-than-average blinking rate, which leads to discomfort in the form of dry eye*. Now imagine what the gaming experience is like for a contact lens wearer. Log In or Register to read more!

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Comfort Designed for the Presbyopic Eye

Posted by CooperVision on Tuesday, March 1, 2011

Only Proclear's PC Hydrogel lenses replicate nature to provide a truly hydrated, comfortable lens wearing experience no matter when your patients’ night comes to an end. Plus, there's a Proclear lens to address all your patients' most common vision conditions, as well as a range of replacement schedules.

Log In or Register to read more!

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Health Topics are Frequently Searched for Online

Posted by CooperVision on Tuesday, February 22, 2011

Having an online presence in this day and age is critical. Especially in the medical industry, as reports show that health topics continue to be one of the most frequently searched for subjects on the internet, with a reported 80% of all internet users (approximately 59% of the US adult population) searching online for health related information.1 

According to a recently published survey from the Pew Internet Project, searching online for health information ranked third amongst online activities, behind emailing and using a search engine. The most frequently searched for topics include: specific diseases or medical problems, certain medical procedures or treatments, doctors or other health professionals, hospitals or other medical facilities, and health insurance (including private insurance, Medicare, or Medicaid).2

Log In or Register to read more, including what this means for your business and how you can easily be found on the internet.

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.


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