Building Your Practice

Information and education pertaining to driving a profitable practice. Topics in this section include marketing, advertising, technology, the economy, and running a business as it relates to the eye care industry.

Post to your Facebook Fan page on the Go

Posted by CooperVision on Thursday, December 15, 2011

There are currently over 800 million active Facebook users.  Of those 800 million, almost half access Facebook on a mobile device.* Mobile posting will allow postings to be more spontaneous and original, which may allow the personality of your practice to shine through on your wall.  Fans may be more inclined to interact with a mobile post because of its uniqueness.  Posting photos on your mobile device is simple and highly recommended; whether it is a photo of a hard-working optician, a new frame line, new technology in the office or a fun holiday photo.  Interaction is important when it comes to the credibility of your page, keep this in mind when posting.  Surprisingly posting to your fan page wall on a mobile Facebook app is often times confusing.  There is an easier way to post to your Facebook fan page! Follow the steps below to post to your Facebook fan page using your mobile device (you will need an email-capable device):

  1. You will first need to retrieve an assigned email address from your Facebook business page. 
    1. To do this go to your Facebook fan page, click the grey “edit page” button located in the top right hand side of your page.
    2. Click on the “Mobile” option in the list of options on the left hand side of your browser.                                                                                                  
    3. Save the listed email address under the “With Mobile Email” section into your contacts for future posting.
  2. Compose an email to the saved email address.
  3. Enter the status you would like to have published to your wall into the subject section of the email, be sure leave the body of the email blank.  Attach a photo to the email if you wish to post a photo to the wall of your page.  Please note that many phones will allow you to email a photo straight from your image library, you may do this; just be sure to include a caption in the subject line of the drafted email.
  4. Send the email to the saved address and you have successfully posted to your page via mobile device!

*According to Facebook Statistics, there are over 800 million users worldwide on the social network.  Over 350 million users are accessing Facebook via mobile devices (11/11).

Building Your Practice on Facebook

Posted by CooperVision on Tuesday, November 22, 2011
Utilizing free social media tools can help you increase your practice’s online landscape and search-ability. Log In or Register to view our tips on how to optimize your Facebook fan page.

Practitioners: Log In or Register to view this post.

Direct to Patient Delivery

Posted by CooperVision on Tuesday, October 25, 2011

Offer your patients another reason to love your practice with the convenience of at-home delivery of their contact lenses. CooperDirect™ is an easy-to-use program that will ship your patients’ lenses to their home or office, saving both you and your patients’ time.

CooperDirect can be used with both annual supply and Rx individual lenses and offers free shipping with the purchase of four or more multipacks*. For more information, please visit our website.

*Free of charge shipping for Direct Patient Delivery applies to orders for a one year supply of contact lenses. Orders shipped directly to the patient for a smaller quantity are subject to a shipping charge.

Online Ordering at CooperVision.com

Posted by CooperVision on Friday, October 21, 2011

Placing an order is easy at coopervision.com. Are you new to online ordering at CooperVision? Register today and start receiving these benefits:

·         Place all product orders including Direct to Patient Delivery

·         Check the status of your orders and product banks

·         Look up and print previous invoices and credits

·         Print return forms

Registering at coopervision.com also gives you 24/7 access to account-specific information like your top products, remaining trial lens balance and current locked in pricing. Sign up today!

Fitting Tips & Tools to Help Build Your Practice

Posted by CooperVision on Thursday, September 29, 2011
Finding the perfect fit with multifocal and toric contact lenses can take more time than with the traditional spherical contact lens. Maximize your fitting effectiveness and practice efficiency by taking advantage of our free fitting tips, tools, and resources, including:

Lens Locator - search for CooperVision lenses by prescription, schedule, and modality
Profitability Calculator - see the difference that fitting CooperVision contact lenses can make in your practice
ToriTrack Calculator - the most accurate method of fitting CooperVision toric contact lenses
MultiTrack Calculator - calculate multifocal contact lens parameters easily with this convenient tool
Fitting Consultants - a group of highly trained specialists dedicated to helping you and your staff fit our multifocal and specialty lenses

*Note: you will need to be logged into your MyCooperVision account to access these free fitting tips and tools. Not yet a member? Register for access to up-to-date practice specific information and more!

Free Multifocal Webinar - Keeping Up with the Multifocal Market

Posted by CooperVision on Wednesday, September 21, 2011
Did you miss last week's free multifocal webinar on ODWire.org? Jason Miller, OD, MBA, FAAO led a one hour discussion on the clinical and practice management aspects of fitting progressive lenses, with an interactive Question & Answer session immediately following. Log In or Register to access the entire recorded webinar.

Practitioners: Log In or Register to view this post.

Are You Keeping Up with the Multifocal Market?

Posted by CooperVision on Friday, September 9, 2011
Get proactive about your multifocal fitting! Listen in as Jason Miller, OD, MBA, FAAO discusses one of the fastest growing segments of the market. Join us for an informative webinar in partnership with ODWire.org on Tuesday, September 13th at 9:00 pm EST. Learn how to leverage this trend in your office and develop a game plan for multifocals.

This webinar is a must-listen to ensure your practice is keeping pace with the recent growth of the multifocal market.

Register today and be automatically entered to win an Apple TV courtesy of ODWire.org.

Multifocal Tips from the Trenches

Posted by Mile Brujic, OD on Thursday, August 25, 2011

Today I want to touch on 5 key barriers that may limit successful multifocal contact lens fitting and how to overcome them.

1) Get Passionate about Multifocal Lenses – Demographic information tells us that presbyopes make up one of the largest segments of our practice. If you're not on board now with multifocal lenses you should be.

I've found that, by and large, those practices that have success with multifocal lenses are those practices that have experience fitting the lenses. Those that are successful fitting them will speak very differently about multifocal lenses with their patients because of the successes that they have had fitting previous patients. The catch 22 is that often times without those successes, it is difficult to communicate this technology with passion and with a high level of confidence to patients. My recommendation would be to mention multifocal lenses to everyone who is a candidate. This will get you more comfortable discussing multifocal contact lenses with your patients.

Here is an example of an effective yet easily delivered question that will usually peak a patients interest: “Did you know that there are contact lenses that will allow you to see things up close without the use of glasses? If you are interested, I think that you would be an excellent candidate.” From this simple question and statement, you will be able to gauge your patient's interest. For those that were unaware of the technology, you have now made them aware. For those that are interested, this will likely lead to further questions about these contact lenses. Be certain to discuss multifocal contact lenses with every candidate.

2) Setting Proper Expectations for Your Patients – Further questions from your patients regarding multifocal contact lenses will give you the chance to then describe the way they work in greater detail. Expectations are important because if set incorrectly, it has the chance of potentially leading to a fitting failure.

In discussing the technology with patients, I will always describe multifocal contact lenses as “increasing functional vision and minimizing the use of reading glasses.” This sets the goals very clearly from the start. It is positive in that you are letting the patient know what the contacts will do but yet realistic in its approach. In this way patients will think of the additional tasks that they will be able to perform with their contact lenses without the need for reading glasses including things like viewing a cell phone, computer, reading menus, seeing maps and reading the newspaper, just to name a few.

3) Follow the Fitting Guides – Industry places a significant amount of resources into determining the most successful strategies for selecting the initial diagnostic lenses and then trouble shooting any problems that may arise. There may be the temptation to veer from the guides, but this will often lead a practitioner and patient off of the path of fitting success. Many manufacturers include fitting guides in product literature and/or post them online.

4) Demonstrate Success Immediately – I will initially let the contact lenses settle anywhere from 10 to 20 minutes and then demonstrate success. The way I do this is, before I measure visual acuity, I will have the patient view their cell phone and ask them if they can see it. Before the appointment they likely could not see their cell phone without their reading glasses and now they can. Another task that I have these patients do is look at a computer screen in the exam room that is about 16 to 20 inches away from them. The immediate success that patients will have creates a positive experience with the lenses. I will then measure visual acuities and over-refract using trial lenses.

5) Follow up questions – When patients come in for their follow up visits after 1 to 2 weeks, make sure to ask them what they are satisfied with and what they wish they could improve about their vision. This is an opportunity for the practitioner to re-educate the patient on the benefits and limitations of multifocals. Additionally, this will allow the practitioner and patient to work together to determine whether the powers in the contact lenses could be modified to better meet their needs.

By following these 5 steps you are certain to improve your multifocal fitting success.

Dr. Brujic graduated from the New England College of Optometry. He is currently a partner of a successful four location optometric practice in Northwest Ohio. He practices full scope optometry with special interest in contact lenses and ocular disease management of the anterior segment and glaucoma. He publishes a monthly column in Review of Cornea and Contact Lens and has written in numerous other optometric publications. He is active at all levels of organized optometry.

 For more information on fitting multifocal contacts, please click here.

5 Reasons Why You Should Be Fitting 1 Day Lenses

Posted by CooperVision on Thursday, August 4, 2011
Are you fitting a lot of your patients in daily disposable lenses? Log In or Register to find out why you should be.

Practitioners: Log In or Register to view this post.

Want to Enhance Patient Convenience?

Posted by CooperVision on Tuesday, July 19, 2011
In today's ultra-competitive environment, simply providing the best eye care in town isn't always enough to keep patients returning to your office. Add convenience and price savings to the top-notch service you provide and your patients will happily return. We're here to help on both accounts. Log In or Register to read more.

Practitioners: Log In or Register to view this post.

About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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