InSIGHTs & Trends

The latest innovations in technology, clinical, technical, and R&D.

eCommerce Update

Posted by Janice Gaub on Tuesday, May 18, 2010

In today's competitive environment it's more important than ever to leverage the resources your vendors provide to increase your practice efficiency and profitability. In today’s increasingly digital world, one of the most important resources a vendor can provide is on line services, tools and content. In a recent study conducted by a third party, CooperVision.com was recognized as the most visited site and the easiest to navigate, in comparison to others in the industry. In fact, eye care professionals turn to CooperVision.com for tips on selecting the right lenses for their patients and information on technical fitting more so than to any other competitor site.*

Effective May 16th, CooperVision launched an improved on line ordering experience.   We listened to you and incorporated your feedback into our new features which include:

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ToriTrack: More Than Just a Soft Toric Lens Calculator

Posted by Mark Andre on Tuesday, March 9, 2010

ToriTrack is a toric soft lens management system developed for contact lens practitioners by CooperVision. ToriTrack is more than just a soft toric contact lens calculator – Log In or Register to read more!


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Multifocal Myths Debunked: Myth #8

Posted by Jeff Machemer on Tuesday, March 2, 2010

MYTH #8: Patients with ADD at +2.00 and +2.50 do not get adequate near vision with multifocal contact lenses.

FACT:  Log In or Register to find out how the final myth in our Multifocal Mythbusters Series is debunked!


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Multifocal Myths Debunked: Myth #7

Posted by Jeff Machemer on Tuesday, February 16, 2010

MYTH #7: Emetropes do not do well with multifocals.

FACT: Log In or Register to debunk this myth!

 

 

 


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Got a Question about Multifocals? We've Got Answers.

Posted by Leslie Donahue on Thursday, February 4, 2010

Our resident multifocal expert, Leslie Donahue (who co-invented the Balanced Progressive Technology design used in Proclear), tackles some questions about fitting multifocals. Did we leave your question off our list? Leave it in our comments section and Leslie will answer it! Log In or Register to read this post.


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Multifocal Myths Debunked: Myth #6

Posted by Jeff Machemer on Tuesday, February 2, 2010

The Multifocal Mythbuster List continues… Log In or Register to read Myth #6.


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What the Experts are Saying about Multifocals

Posted by Doug Brayer on Thursday, January 21, 2010

Last year, CooperVision launched Focus on Presbyopia, an electronic newsletter dedicated to optimizing opportunities with multifocal contact lenses in your practice. Over the course of this past year, I had the pleasure to work closely with many talented multifocal experts who contributed to this newsletter.  Log In or Register to read my top 10 multifocal tips from past issues of Focus on Presbyopia.


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Multifocal Myths Debunked: Myth #5

Posted by Jeff Machemer on Tuesday, January 19, 2010

MYTH #5: After the initial fit, if a patient presents with a distance VA problem, you should always adjust the power of the (D) lens.

FACT: Log In or Register to read how we debunk this myth!

 

 


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Multifocal Myths Debunked: Myths #1-4

Posted by Jeff Machemer on Thursday, January 14, 2010

Over the course of the past six years, I have dedicated most of my time to promoting the use and fitting of multifocal contact lenses. A number of misperceptions continue to arise. There are 8 in particular that I’d like to address. Log In or Register to read the first four.


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Bill Shelly's Top 5 Reasons for Fitting CooperVision Lenses

Posted by Bill Shelly on Tuesday, December 29, 2009

Hi, I’m Bill Shelly and I’ve been with CooperVision for 22 years. I’d like to share with you what I consider to be the top 5 reasons why I think you should fit your patients in CooperVision lenses… Log In or Register to read more!


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About On Eye

On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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