CooperVision Announces Strategic Alliance to Serve U.S. Military Personnel

Posted by CooperVision on Tuesday, May 25, 2010

CooperVision today announced a partnership with Armed Forces Eyewear, reinforcing the global contact lens manufacturer's commitment to serving the U.S. military community. Through a unique micro-site, www.ArmedForcesContactLenses.com, military personnel and their families can learn more about CooperVision's innovative portfolio and click through www.ArmedForcesEyewear.com to purchase CooperVision's contact lenses affordably, and get guaranteed delivery wherever they are located around the world.

"As a former member of the U.S. Armed Services, I understand and appreciate the unique demands placed on our military personnel and their families," stated John Weber, president of CooperVision. "It is important we support our service members and their families. The new CooperVision program will make it easier for patients to experience the performance and value of CooperVision's lenses. CooperVision is honored to be a strategic partner in this exciting initiative." 

Additionally, a percentage of each CooperVision contact lens purchase will be donated to the Army and Air Force Exchange Service (AAFES) fund to support military Morale, Welfare and Recreation programs aimed at improving the quality of life for troops. Programs range from youth services and Armed Forces Recreation Centers, to arts and crafts and aquatic centers. AAFES provides merchandise and services to both active and inactive military personnel and their families at competitively low prices.

"We are thrilled to extend this exclusive offer to the military family," said James Gardner, vice president of Marketing, the Americas, "CooperVision has a broad range of contact lenses, which enables military eye care professionals to recommend the best fit and option for each patient. We are proud to offer our products and direct delivery to the military community."

Armed Forces Eyewear is a service mark of Frames Direct. Frames Direct has been a leader in online eyewear since 1996.

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