CooperVision Sets the Social Media Stage at Optometry's Meeting

Posted by CooperVision on Tuesday, July 27, 2010

Our social media presentations at the AOA’s Optometry’s Meeting were recently recognized on the American Optometric Association’s blog (News from the AOA). Read the excerpt below and click here to read the full article:

CooperVision has taken a unique approach to educating ECPs on social media by partnering with them directly.

Over the course of six weeks, CooperVision worked with hundreds of eye care practices to build and implement social media strategies aimed at attracting and retaining patients. The practices had varying levels of social media experience and executed different plans depending on the networks already in use.

Numerous social media platforms were tested, including Facebook fan pages, Facebook advertising, Google, RSS feeds and blogs. As a result of these efforts, each practice saw an increase in fans or followers – with an average of 60 fans per page – and increased traffic to practice Web sites.

“We are constantly looking for new ways to market our practice and better connect with patients – particularly through social media,” said Jason Miller, O.D., who recently worked with CooperVision to build a Facebook page. “I think Facebook is a relatively untapped market, and practices that take the initiative to create a fan page may gain a competitive advantage.”

Looking ahead, CooperVision will continue to work to strengthen its connection with the vision care community through social media channels.

Are you interested in getting started in social media, or would you like help optimizing your current social media efforts? Sign up for our Social Media Consultation program at www.coopervision.com/form or talk to your sales representative for more information.

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On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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