New Proclear Family Packaging

Posted by CooperVision on Friday, July 6, 2012

As you may have noticed, we here at CooperVision have started to change the packaging for our Proclear family of products. The new packaging reflects CooperVision's revitalized brand. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept of literal representations of water. This new packaging is a fresh and original take on the concept of moisture and color. It celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses.

There is no change to the actual contact lenses, just the packaging is new. Make sure to keep your eyes peeled for the new Proclear packaging coming your office soon!

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On Eye is the contact lens blog from CooperVision. On this site, you will find insights about fitting, technology, and the business of contact lenses. The On Eye blog is designed to meet the needs of both Eye Care Practitioners and consumers. ECP and medical professional-specific portions of the blog will be password protected in order to protect and reserve the privacy of the profession. To read more about our terms of use, please see the Legal tab.

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