Last week, we debuted our new corporate branding in New York City on the tradeshow floor at Vision Expo East. The booth displays our new watermark logo, which was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The booth also features imagery from our new Eyefit Biofinity campaign, which focuses on addressing unique patient needs and fitting more than just your patients' eyes.

For more images from the tradeshow floor, please visit our Facebook fan page for Eye Care Professionals and view the Vision Expo East 2011 photo album.